diff --git a/handbook/company/product-groups.md b/handbook/company/product-groups.md
index 379c7c3d03..b9b163b3ea 100644
--- a/handbook/company/product-groups.md
+++ b/handbook/company/product-groups.md
@@ -191,6 +191,7 @@ Design consultations are scheduled as needed with the relevant participants, typ
 - Review wireframes
 - Discuss design input 
 - Discuss implementation details
+
 #### Design reviews
 
 Design reviews are [conducted daily by the CEO](https://fleetdm.com/handbook/company/ceo#calendar-audit).
@@ -208,7 +209,23 @@ The product designer prepares proposed changes in the form of wireframes for thi
 #### Developing from wireframes
 Please read carefully and [pay special attention](https://fleetdm.com/handbook/company/why-this-way#why-do-we-use-a-wireframe-first-approach) to UI wireframes.
 
-Designs have usually gone through multiple rounds of revisions, but they could easily still be overlooking complexities or edge cases!  When you think you've discovered a blocker, communicate.  Leave a comment [mentioning the appropriate PM](https://fleetdm.com/handbook/company/development-groups) or ask for feedback at your next standup.  Then update this user story's estimation, wireframes, and "definition of done" to reflect your updated understanding. 
+Designs have usually gone through multiple rounds of revisions, but they could easily still be overlooking complexities or edge cases! When you think you've discovered a blocker, here's how to proceed:
+
+**For implementation concerns...**
+
+Communicate. Leave a comment [mentioning the appropriate PM](https://fleetdm.com/handbook/company/product-groups#current-product-groups) so they can update the user story and estimation to reflect your new understanding of the issue.
+
+**For all other concerns...**
+
+At Fleet, we prioritize [iteration](https://fleetdm.com/handbook/company#results). So before raising the alarm, think through the following:
+
++ Would addressing this add design work and/or delay shipping the feature?
++ Will this hurt the first-time user experience if we ship as-is?
++ Is this change a "one-way door"?
+
+After these considerations, if you still think you've found a blocker, alert the [appropriate PM](https://fleetdm.com/handbook/company/product-groups#current-product-groups) so that the user story can be brought back for [expedited drafting](https://fleetdm.com/handbook/product#expedited-drafting). Otherwise, this concern may be better suited to a [feature request](https://fleetdm.com/handbook/product#intake).
+
+
 
 
 #### Sub-tasks