diff --git a/handbook/product/README.md b/handbook/product/README.md
index 6d1429d503..b3ed9add46 100644
--- a/handbook/product/README.md
+++ b/handbook/product/README.md
@@ -330,8 +330,8 @@ To help the product team, other pieces of information can be optionally included
 - How does this change fit into the requester's overall usage of Fleet?
 - What other potential changes to the product have you considered?
 
-To ensure your request appears on the Feature Fest board:
-- Add the `feature fest` label to your issue
+To ensure your request appears on the ["Feature Fest" board](https://app.zenhub.com/workspaces/-feature-fest-651b2962605ba29209324c57/board):
+- Add the `~feature fest` label to your issue
 - Add the relevant customer label (if applicable) 
 
 To maximize your chances of having a feature accepted, requesters can visit the [🗣 Product office hours](#rituals) meeting to get feedback on requests prior to being accepted.