From 8cb4e4614afcd9ff2225ec7b64bb4296ec6594f0 Mon Sep 17 00:00:00 2001 From: Kevin Malkin Date: Tue, 15 Jul 2025 00:24:00 -0700 Subject: [PATCH] Update go-to-market-groups.md (#30862) --- handbook/company/go-to-market-groups.md | 4 ++-- 1 file changed, 2 insertions(+), 2 deletions(-) diff --git a/handbook/company/go-to-market-groups.md b/handbook/company/go-to-market-groups.md index d3f8fdb0dc..40321d61c6 100644 --- a/handbook/company/go-to-market-groups.md +++ b/handbook/company/go-to-market-groups.md @@ -8,8 +8,8 @@ This page covers the journey from prospect to customer and details what contribu When communicating with future or current customers, hand offs [between departments](https://fleetdm.com/handbook/company#org-chart), contributors, or external organizations can negatively effect the "Return On Investment" (ROI) for Fleet, our customers, and our friends in the community. Cross-functional GTM groups minimize hand offs between internal and external stakeholders and maximize iteration and efficiency in the way we engage with the market. -> - Use this "🦄 Go-To-Market groups" page to write down philosophies and show how the different pieces of the GTM process fit together. -> - Use the dedicated departmental handbook pages for [🫧 Marketing](https://fleetdm.com/handbook/marketing), [🌐 Digital Experience](https://fleetdm.com/handbook/digital-experience), [🐋 Sales](https://fleetdm.com/handbook/sales), [🌦️ Customer Success](https://fleetdm.com/handbook/customer-success), and [💸 Finance](https://fleetdm.com/handbook/finance) to keep track of specific responsibilities and recurring rituals designed to be read and used within those departments. +> Use this "🦄 Go-To-Market groups" page to write down philosophies and show how the different pieces of the GTM process fit together. +> Use the dedicated departmental handbook pages for [🫧 Marketing](https://fleetdm.com/handbook/marketing), [🌐 Digital Experience](https://fleetdm.com/handbook/digital-experience), [🐋 Sales](https://fleetdm.com/handbook/sales), [🌦️ Customer Success](https://fleetdm.com/handbook/customer-success), and [💸 Finance](https://fleetdm.com/handbook/finance) to keep track of specific responsibilities and recurring rituals designed to be read and used within those departments. ## Current GTM groups