diff --git a/handbook/company/communications.md b/handbook/company/communications.md
index 80485d5606..f3eb119024 100644
--- a/handbook/company/communications.md
+++ b/handbook/company/communications.md
@@ -375,7 +375,9 @@ To process intake team members will:
 
 ### Propose an event
 
-Fleet's Marketing team is responsible for deciding/signing off on the events Fleet will participate in. To propose an event, complete the steps in the [Propose event issue](https://github.com/fleetdm/confidential/issues/new?template=prepare-event.md). Once the request has been submitted with all necessary information, the marketing team will process your request within 72 business hours.
+Fleet's Marketing team is responsible for deciding/signing off on the events Fleet will participate in. This includes any event that Fleet pays to attend or sponsor, and even events where Fleet's only involvement is that a Fleetie will give a talk or otherwise represent the brand.
+
+To propose an event, complete the steps in the [Propose event issue](https://github.com/fleetdm/confidential/issues/new?template=prepare-event.md). Once the request has been submitted with all necessary information, the marketing team will process your request within 72 business hours.