diff --git a/handbook/marketing/README.md b/handbook/marketing/README.md
index 9085ab45ff..ed563c25f1 100644
--- a/handbook/marketing/README.md
+++ b/handbook/marketing/README.md
@@ -2,12 +2,12 @@
This handbook page details processes specific to working [with](#contact-us) and [within](#responsibilities) the Marketing department.
## What we do
-TODO: the goal of the team
+The Marketing department is directly responsible for growing awareness of Fleet and nurturing the community through participation in events, conversations, and other [programs](https://fleetdm.com/handbook/marketing#programs).
## Team
| Role | Contributor(s)
|:------------------------------------------------|:----------------------------------------------------------------------|
-| Head of Marketing | [Mike McNeil](https://www.linkedin.com/in/mikermcneil) _([@mikermcneil](https://github.com/mikermcneil))_
+| CEO (Head of Marketing) | [Mike McNeil](https://www.linkedin.com/in/mikermcneil) _([@mikermcneil](https://github.com/mikermcneil))_
| Head of Demand Generation | [You?](https://fleetdm.com/handbook/company#open-positions) _([@TODO](https://github.com/TODO))_
| Field Marketer | [Drew Baker](https://www.linkedin.com/in/andrew-baker-51547179/) _([@drewbakerfdm](https://github.com/drewbakerfdm))_
| Community Advocate | [JD Strong](https://www.linkedin.com/in/jackdaniyelstrong/) _([@spokanemac](https://github.com/spokanemac/spokanemac))_
@@ -17,14 +17,67 @@ TODO: the goal of the team
- To make a request of this department, [create an issue](https://github.com/fleetdm/confidential/issues/new?assignees=&labels=%23g-marketing&projects=&template=custom-request.md&title=Request%3A+_______________________) and a team member will get back to you within one business day.
- Any Fleet team member can [view the kanban board](https://app.zenhub.com/workspaces/g-marketing-64e6c8e2d35c7f001a457b7f/board) for this department, including pending tasks in the active sprint and the status of new requests.
- Please use issue comments and GitHub mentions to communicate about your request, including follow-ups. If you mention a team member in a GitHub comment, you will get a reply within one business day.
-- If urgent, mention a marketing [team member](#team) in the
- [#g-marketing](https://fleetdm.slack.com/archives/C01ALP02RB5) Slack channel:
+- If urgent, mention a marketing [team member](#team) in the [#g-marketing](https://fleetdm.slack.com/archives/C01ALP02RB5) Slack channel:
- For all urgent questions related to events, video, or social media, mention the Field Marketer.
- For all urgent questions related to articles or the Fleet community, mention the Community Advocate.
-## Something philosophical
-TODO (maybe)
+
+## Programs
+Fleet's community programs are rooted in several areas; created to nurture communication between all current and future Fleet users through [events](#events), [social media](#social-media), [conversation-starting](#conversation-starting), [ads](#ads), [video](#video), [articles](#articles), [product-marketing](#product-marketing), [brand](#brand), and [press](#press).
+
+
+### Events
+TODO
+
+### Social media
+Fleet's largest asset is our user community, the people actually using Fleet. Public conversations on social media create valuable opportunities for contributors to answer technical questions and collect feedback.
+
+Fleet [does not self-promote](https://www.audible.com/pd/The-Impact-Equation-Audiobook/B00AR1VFBU). (Great brands are [magnanimous](https://en.wikipedia.org/wiki/Magnanimity).)
+
+Fleet team members participate in these communities:
+- [osquery Slack](https://join.slack.com/t/osquery/shared_invite/zt-h29zm0gk-s2DBtGUTW4CFel0f0IjTEw) (`#fleet` channel)
+- [MacAdmins Slack](https://www.macadmins.org/) (`#fleet` channel)
+- [osquery discussions on LinkedIn](https://www.linkedin.com/search/results/all/?keywords=osquery)
+- [osquery discussions on Twitter](https://twitter.com/search?q=osquery&src=typed_query)
+- [reddit.com/r/sysadmins](https://www.reddit.com/r/sysadmin/)
+- [reddit.com/r/SysAdminBlogs](https://www.reddit.com/r/SysAdminBlogs/)
+- [r/sysadmin Discord](https://discord.gg/sysadmin)
+
+Here are some topics for social media posts:
+- Fleet the product
+- Internal progress
+- Highlighting [community contributions](https://fleetdm.com/handbook/community#community-contributions-pull-requests)
+- Highlighting Fleet and osquery accomplishments
+- Industry news about osquery
+- Industry news about device management
+- Upcoming events, interviews, and podcasts
+
+### Conversation-starting
+TODO
+
+### Ads
+TODO
+
+### Video
+TODO
+
+### Articles
+Everyone is empowered to suggest article ideas and submit drafts. Reach out to a [team member](#team) in [#help-content-calendar](https://fleetdm.slack.com/archives/C03PH3BBVSM) for questions and updates related to articles.
+
+### Product marketing
+Fleet's CEO is the directly responsible individual (DRI) for [Fleet's product marketing and strategy](https://fleetdm.com/handbook/company/communications#strategy).
+
+### Brand
+Fleet's CEO is the directly responsible individual (DRI) for [Fleet's brand marketing and strategy](https://fleetdm.com/handbook/company/communications#strategy).
+
+### Press
+From time to time, Fleet is in the news. Here are a few examples:
+- Computer World: [Fleet announces open-source, cross-platform MDM solution](https://www.computerworld.com/article/3692916/fleet-announces-open-source-cross-platform-mdm-solution.html)
+- 9to5Mac: [Apple @ Work Podcast: Fleet announces open-source, cross-platform device management platform](https://9to5mac.com/2023/04/11/fleet-announces-open-source-cross-platform-device-management-platform/)
+- Open Source For U: [Fleet Unveils The First Ever Open Source, Cross-Platform Device Management Platform](https://www.opensourceforu.com/2023/04/fleet-unveils-the-first-ever-open-source-cross-platform-device-management-platform/)
+- Tech Switch: [Fleet announces open-source, cross-platform MDM solution](https://techswitchcf.com/fleet-announces-open-source-cross-platform-mdm-solution/)
+- TechCrunch: [Fleet nabs $20M to enable enterprises to manage their devices](https://techcrunch.com/2022/04/28/fleet-nabs-20m-to-enable-enterprises-to-manage-their-devices)
## Responsibilities
@@ -32,19 +85,10 @@ TODO (maybe)
TODO
## Rituals
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