From 80daf9fc022e650fae871fc253966baa47b5c041 Mon Sep 17 00:00:00 2001 From: Guillaume Ross Date: Thu, 17 Feb 2022 05:16:58 -0500 Subject: [PATCH] Adding note about coordinated disclosure (#4007) * Adding note about coordinated disclosure @mike-j-thomas Not sure exactly *where* in the document I should've put this. If you have 5 minutes to comment on this PR I'll adjust it! * Updated as per Mike's comments Put in the right section and updated * Update brand.md * Update handbook/brand.md * Update brand.md Re-added Guillaume's previous suggestion to voice and tone guidelines. Co-authored-by: Mike Thomas <78363703+mike-j-thomas@users.noreply.github.com> Co-authored-by: Mike Thomas --- handbook/brand.md | 4 ++++ 1 file changed, 4 insertions(+) diff --git a/handbook/brand.md b/handbook/brand.md index 38dac0e80e..79e2e80411 100644 --- a/handbook/brand.md +++ b/handbook/brand.md @@ -10,6 +10,8 @@ - **Manage risk, not fear**. Educate users about security threats positively. Risk management is smart, but focusing on fear can lead to poor decisions. We NEVER use fear as a communication and marketing tactic. +- **Consider the meaning of words**. We never want to offend people or sound judgemental. Industry jargon that was once commonly used may now be considered offensive and should be avoided. + ### What would Mr Rogers say? At Fleet, our voice and tone should be clear, simple, friendly, and inspiring - like [Mr. Rogers](https://en.wikipedia.org/wiki/Fred_Rogers) who had a deep understanding of these communication values. @@ -24,6 +26,8 @@ becomes... By Mr Rogering our writing we can emphasize positivity, optimism and encourage our readers to succeed. The example above also considers sentence flow and use of synonyms to reduce repetition. +Another example to consider is industry jargon that may now be inappropriate. While the term *"responsible vulnerability disclosure"* has been used for decades, it supposes that people who use a different process are *irresponsible*. Using *coordinated disclosure* is a more positive way to discuss the issue. + ## Voice and tone guidelines ### How to use our name