diff --git a/handbook/company/README.md b/handbook/company/README.md
index 2380a3f7b0..3da61ad73d 100644
--- a/handbook/company/README.md
+++ b/handbook/company/README.md
@@ -77,7 +77,7 @@ It takes a fully-activated mind to achieve ambitious goals, and remote work requ
 - **Be reliable.**  Reply quickly to email, Slack, and GitHub.  Prepare for meetings.  Arrive [on time](https://fleetdm.com/handbook/company/communications#meetings).  Use handbooked [processes](https://about.gitlab.com/handbook/leadership/#process-gets-a-bad-rep) and [decisions](https://fleetdm.com/handbook/company/why-this-way).
 - **Finish what you start.** Follow through on commitments.  Take responsibility for mistakes.  There's no time for finger-pointing.  [Just fix it](https://about.gitlab.com/handbook/values/#bias-for-action).
 - **No one is coming.** Take care of [things that need doing](https://fleetdm.com/handbook/business-operations#spending-company-money), or loop in [the right people](https://fleetdm.com/handbook/company/why-this-way#why-direct-responsibility) fast. It's up to you.  <!-- take initiative -->
-- **Think long term.** Contribute to [the big picture](https://fleetdm.com/handbook/company#purpose), beyond your department's goals. Minimize maintenance.  Cut surface area and tools. <!-- Think [7 years ahead](https://fleetdm.com/handbook/company#strategy). -->
+- **Think long term.** Contribute to [the big picture](https://fleetdm.com/handbook/company#purpose), beyond your department's goals. Reduce maintenance.  Beware the thicket.  <!-- Think [7 years ahead](https://fleetdm.com/handbook/company#strategy). -->
 
 ### 🟢 Results
 We work to get results. How we work determines what we get.  Aim to deliver results daily.