From 763f642f651861dce330312390bffe7a2e1e6141 Mon Sep 17 00:00:00 2001
From: Desmi-Dizney <99777687+Desmi-Dizney@users.noreply.github.com>
Date: Mon, 6 Jun 2022 10:48:54 -0500
Subject: [PATCH] Open source vs. open core (#6097)

Input as per:
- https://github.com/fleetdm/confidential/issues/128
---
 handbook/brand.md | 9 +++++++++
 1 file changed, 9 insertions(+)

diff --git a/handbook/brand.md b/handbook/brand.md
index 8b9ff58d2a..4112949278 100644
--- a/handbook/brand.md
+++ b/handbook/brand.md
@@ -223,6 +223,15 @@ or
 
 - _**O**squery and Fleet provide structured, convenient access to information about your devices._
 
+### Open source vs. open core
+
+When deciding whether to describe Fleet as open source or open core, define who you are talking to first. e.g.:
+
+- If talking to users, use **"open source."**
+- If talking to enterprise customers or media outlets, e.g., Hacker News, use **"open core."**
+
+> For simplicity and to avoid conflicts with other uses of the word "core" (such as "core product" or "core team"), Fleet is always described as simply **"open source"** in all writing and verbal communication. In specific situations, e.g., discussing the distinction between various kinds of open source, it can be appropriate to mention **"open core"** to clarify your meaning. If ever in doubt, go with "open source."
+
 ## Brand resources
 
 To download official Fleet logos, product screenshots, and wallpapers, head over to our [brand resources](https://fleetdm.com/logos) page.