diff --git a/handbook/company/communications.md b/handbook/company/communications.md index 9a65a98a09..047f1aa747 100644 --- a/handbook/company/communications.md +++ b/handbook/company/communications.md @@ -59,6 +59,10 @@ Here are some topics for social media posts: - Industry news about device management - Upcoming events, interviews, and podcasts +#### Fleet on LinkedIn +Original posts on LinkedIn by Fleet employees [can be promoted using the Fleet company page](https://fleetdm.com/handbook/demand#promote-a-post-on-linkedin). If you think your post would make sense in front of a bigger audience, [create an issue on the demand board](https://fleetdm.com/handbook/demand#contact-us) linking the team to your personal LinkedIn post (only original posts please, reposts and quotes of other posts can not be promoted). Include any context in the issue and keep an eye on your inbox, The Demand team will request permission to use the post in a promoted post. + + ### Ads Fleet uses advertising to spread awareness through a broader audience and foster greater engagement within user communities. The more people actively using Fleet, or contributing, the better Fleet will be. @@ -70,7 +74,7 @@ It's important for Fleet to engage at events. This provides an opportunity to di Fleet has created the [ExpedITioners podcast](https://expeditioners.podbean.com/) to open discussions and help IT and security professionals get ahead of the curve and prepare themselves and their organizations for what lies ahead. ### Video -Fleet uses YouTube to help keep the community up to date and informed. These videos facilitate community engagement, provide educational resources, and help share essential information about Fleet and the people using it. Meetings regularly uploaded to YouTube will have a "▶️" emoji prepended to the calendar event title (e.g. "▶️ ☁️🌈 Sprint demos!"). +Fleet uses YouTube to help keep the community up-to-date and informed. These videos facilitate community engagement, provide educational resources, and help share essential information about Fleet and the people using it. Meetings regularly uploaded to YouTube will have a "▶️" emoji prepended to the calendar event title (e.g. "▶️ ☁️🌈 Sprint demos!"). ## Meetings - **Plan to join meetings on time.** At Fleet, we start on time and do not wait for folks to join. As most of our meetings are conducted over zoom, please join with a working microphone and with your camera on whenever possible. Being even a few minutes late can make a big difference and slow your meeting counterparts down. When in doubt, show up a couple of minutes early. diff --git a/handbook/demand/README.md b/handbook/demand/README.md index 61a1051075..74744dbbf4 100644 --- a/handbook/demand/README.md +++ b/handbook/demand/README.md @@ -43,6 +43,13 @@ To propose an ad, or a change to an ad: 5. Make revisions and re-attend the meeting as needed until the planned change is executed. 7. Create a calendar reminder to check ad performance two weeks from the date changes were made. +### Promote a post on LinkedIn + +1. Create a classic campaign under ["Experiments"](https://www.linkedin.com/campaignmanager/accounts/509911695/campaigns?campaignGroupIds=%5B678398233%5D) following the YYYY-MM-DD.buying-situation - ad description with a goal of website visits or engagement to run for two weeks. +2. Choose the appropriate audience according to the buying situation and disable audience expansion and the LinkedIn audience network. +3. When creating the ad for the new campaign, select "browse existing content" and find the post under the employee tab. +4. Launch campaign once approved. + ### Settle event strategy The Head of Demand is the DRI for deploying Fleet's event budget, and events are settled significantly in advance to provide ample time for strategy and planning. The Head of Business Operations is the DRI for executing Fleet events efficiently, on-brand, and on-strategy.