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 Fleet Device Management Inc is an [open core company](https://www.heavybit.com/library/video/commercial-open-source-business-strategies/) that sells subscriptions that offer [more features and support](https://fleetdm.com/pricing) for Fleet and [osquery](https://osquery.io), the leading open source endpoint agent.
 
 We are dedicated to:
-- 💍 growing the adoption of osquery (one agent to rule them all)
-- 👁️ remaining the freshest, simplest source of truth for every kind of device and OS
-- 🧑‍🚀 making IT developer-friendly
-- 🪟 open source, as a more private, transparent, and trustworthy future for humanity
 - 💻 building a better way to manage computers
+- 🧑‍🚀 automating IT and security
+- 💍 reducing the proliferation of agents and growing the adoption of osquery (one agent to rule them all)
+- 👁️ remaining the freshest, simplest source of truth for every kind of computing device and OS
+- 🪟 privacy, transparency, and trust through open source software
 
 
 ## Culture