diff --git a/handbook/marketing/content-style-guide.md b/handbook/marketing/content-style-guide.md
index 535b1aab2d..d2727c5102 100644
--- a/handbook/marketing/content-style-guide.md
+++ b/handbook/marketing/content-style-guide.md
@@ -46,6 +46,10 @@ For Fleet the product, we say either “Fleet” or “Fleet for osquery.”
Employees are “Fleeties.”
+#### Capitalizing "fleets"
+
+When talking about a group of devices or virtual servers, use "fleet" or "fleets" (lowercase). When talking about the product or company, use "Fleet" (capitalized).
+
#### Capitalizing osquery
Osquery should always be written in lowercase unless used to start a sentence or heading:
@@ -283,5 +287,5 @@ You don’t need to wait until a change has been made to write a new doc. Starti
Writing about how to use a new feature puts you in the shoes of the user. If something seems complicated, you have the opportunity to improve it — before committing a line of code.
-
+