diff --git a/website/views/pages/device-management.ejs b/website/views/pages/device-management.ejs
index a04e08d7a6..9b9949333b 100644
--- a/website/views/pages/device-management.ejs
+++ b/website/views/pages/device-management.ejs
@@ -15,8 +15,8 @@
             <p>Even if you've never done an MDM migration, you've probably heard it's hard.  Fleet makes it easy to get your data in and get it out.</p>
             <strong>Tidy up your tools</strong>
             <p>Deploy a modern Mac-first MDM purpose-built for IT engineers and cross-training. Use principles from DevOps to manage Apple, Windows, and Linux computers declaratively.</p>
-            <strong>“Zero” trust, fewer tickets</strong>
-            <p>You can use Fleet’s API to customize every aspect of conditional access – even the stuff your CISO hasn’t thought of yet.</p>
+            <strong>Less friction</strong>
+            <p>Fork the CIS benchmarks or easily build your own compliance framework. 100% source available.</p>
             <div purpose="button-row" class="d-flex flex-md-row flex-column justify-content-start align-items-center">
               <a purpose="cta-button" href="/register">Start now</a>
               <animated-arrow-button href="/contact">Talk to us</animated-arrow-button>