diff --git a/website/api/controllers/create-or-update-one-newsletter-subscription.js b/website/api/controllers/create-or-update-one-newsletter-subscription.js
index 6585257b36..47081fb86f 100644
--- a/website/api/controllers/create-or-update-one-newsletter-subscription.js
+++ b/website/api/controllers/create-or-update-one-newsletter-subscription.js
@@ -41,20 +41,28 @@ module.exports = {
     .tolerate('E_UNIQUE');
 
     await NewsletterSubscription.updateOne({emailAddress: emailAddress}).set({isSubscribedToReleases: true});
-
+    let psychologicalStageChangeReason = 'Website - Newsletter';
+    if(this.req.session.adAttributionString && this.req.session.visitedSiteFromAdAt) {
+      let sevenDaysAgoAt = Date.now() - (1000 * 60 * 60 * 24 * 7);
+      // If this user visited the website from an ad, set the psychologicalStageChangeReason to be the adCampaignId stored in their session.
+      if(this.req.session.visitedSiteFromAdAt > sevenDaysAgoAt) {
+        psychologicalStageChangeReason = this.req.session.adAttributionString;
+      }
+    }
 
     sails.helpers.salesforce.updateOrCreateContactAndAccount.with({
       emailAddress: emailAddress,
       contactSource: 'Website - Newsletter',
       description: `Subscribed to the Fleet newsletter`,
       psychologicalStage: '3 - Intrigued',
-      psychologicalStageChangeReason: 'Website - Newsletter',
+      psychologicalStageChangeReason,
+      intentSignal: 'Subscribed to the Fleet newsletter',
     }).exec((err)=>{// Use .exec() to run the salesforce helpers in the background.
       if(err) {
         sails.log.warn(`Background task failed: When a user signed up for a newsletter, a lead/contact could not be updated in the CRM for this email address: ${emailAddress}.`, err);
       }
       return;
-    });
+    });//_∏_
 
     // All done.
     return;
diff --git a/website/api/helpers/salesforce/update-or-create-contact-and-account.js b/website/api/helpers/salesforce/update-or-create-contact-and-account.js
index 0a820c109a..7889d9e03b 100644
--- a/website/api/helpers/salesforce/update-or-create-contact-and-account.js
+++ b/website/api/helpers/salesforce/update-or-create-contact-and-account.js
@@ -44,6 +44,15 @@ module.exports = {
     },
     getStartedResponses: {
       type: 'string',
+    },
+    intentSignal: {
+      type: 'string',
+      isIn: [
+        'Subscribed to the Fleet newsletter',
+        // 'Signed up for a fleetdm.com account',//
+        // 'Submitted the "Talk to us" form',
+        // 'Submitted the "Send a message" form',
+      ],
     }
 
   },
@@ -60,8 +69,7 @@ module.exports = {
 
   },
 
-
-  fn: async function ({emailAddress, linkedinUrl, firstName, lastName, organization, primaryBuyingSituation, psychologicalStage, psychologicalStageChangeReason, contactSource, description, getStartedResponses}) {
+  fn: async function ({emailAddress, linkedinUrl, firstName, lastName, organization, primaryBuyingSituation, psychologicalStage, psychologicalStageChangeReason, contactSource, description, getStartedResponses, intentSignal}) {
     // Return undefined if we're not running in a production environment.
     if(sails.config.environment !== 'production') {
       sails.log.verbose('Skipping Salesforce integration...');
@@ -114,6 +122,9 @@ module.exports = {
     if(psychologicalStageChangeReason) {
       valuesToSet.Psystage_change_reason__c = psychologicalStageChangeReason;// eslint-disable-line camelcase
     }
+    if(intentSignal) {
+      valuesToSet.Intent_signals__c = intentSignal;// eslint-disable-line camelcase
+    }
 
     let existingContactRecord;
     // Search for an existing Contact record using the provided email address or linkedIn profile URL.
@@ -134,6 +145,21 @@ module.exports = {
       if(description && existingContactRecord.Description) {
         valuesToSet.Description = existingContactRecord.Description + '\n' + description;
       }
+      // If an intent signal was specified, add it to the list of intent signals on the exisitng contact.
+      // Note: intent signals values are stored as a single string in salesforce, separated by a semicolon.
+      if(intentSignal && existingContactRecord.Intent_signals__c) {
+        // Convert the string from the Salesforce record into an array.
+        let existingContactIntentSignalsAsAnArray = existingContactRecord.Intent_signals__c.split(';');
+        // If this intent signal is not included in the exisitng contacts intent signals, add it.
+        if(!existingContactIntentSignalsAsAnArray.includes(intentSignal)) {
+          existingContactIntentSignalsAsAnArray.push(intentSignal);
+          // Convert the array back into a string to send it to Salesforce.
+          valuesToSet.Intent_signals__c = existingContactIntentSignalsAsAnArray.join(';');// eslint-disable-line camelcase
+        } else {
+          // Otherwise, if the existing contact already has this intent signal tracked, remove it from the valuesToSet
+          delete valuesToSet.Intent_signals__c;
+        }
+      }
       // Check the existing contact record's psychologicalStage.
       if(psychologicalStage) {
         let recordsCurrentPsyStage = existingContactRecord.Stage__c;