From 5c92fd2cda30f303b4d4535a80d1ac57838a9ae8 Mon Sep 17 00:00:00 2001 From: johnjeremiah Date: Fri, 21 Nov 2025 17:30:02 -0500 Subject: [PATCH] Add marketing labels to the handbook (#35841) **Related issue:** Resolves [#12985](https://github.com/fleetdm/confidential/issues/12985) This adds the MVC list of Marketing Labels for managing issues. --------- Co-authored-by: Sam Pfluger <108141731+Sampfluger88@users.noreply.github.com> --- handbook/marketing/README.md | 16 ++++++++++++++++ 1 file changed, 16 insertions(+) diff --git a/handbook/marketing/README.md b/handbook/marketing/README.md index c4dc36a1a9..4e6ecdd39b 100644 --- a/handbook/marketing/README.md +++ b/handbook/marketing/README.md @@ -25,6 +25,22 @@ This handbook page details processes specific to working [with](#contact-us) and The Marketing department is directly responsible for achieving revenue pipeline targets, increasing awareness and interest in the open-source project, and nurturing the Fleet community through participation in video, sponsored events, and other [programs](https://fleetdm.com/handbook/company/communications#programs). +### Organize work in GitHub issues with marketing labels + +In the Marketing department, we're using the following issue labels to organize our work into different categories/buckets. + +| Label | Definition (When to use it) | +| :---- | :---- | +| **:mktg-campaign** | For tasks related to a specific, multi-touch marketing initiative (e.g., a product launch, awareness campaign, Q4 demand-gen). | +| **:mktg-content** | For creating or updating any marketing asset: blog posts, case studies, website copy, videos, white papers, etc. | +| **:mktg-event** | For tasks related to any event, virtual or in-person (e.g., webinars, conference logistics, booth design, talk submissions). | +| **:mktg-social** | For tasks related to managing organic social media channels or creating social posts. | +| **:mktg-ops** | For internal "infrastructure" work: tooling (e.g., "Fix email automation"), analytics, reporting, list management, and process improvements. | +| **:mktg-ar** | For tasks related to analyst relations - briefing, responding to reports, inquiries, etc. | +| **:mktg-pr** | All tasks/effort related to public relations, press releases, earned media, interviews, responding to reporters, etc. | +| **:mktg-enablement** | All work associated with designing, developing, delivering enablement content for sales, partners, etc. | + + ### Prepare "Let's get you set up!" meeting notes Before each group call, copy the attendees from the "Lets get you set up! (group office hours)" calendar event and paste them into the correct section of the ["Let's get you set up!" meeting notes](https://docs.google.com/document/d/1rlvueDlTqiz0cyH426nVL6LXpv9MWDUtXW6YiMT3oK8/edit?tab=t.0#heading=h.l967l3n9mjnd), be sure to use the format listed in the doc.