Elgato_dark/fleet
1
0
Fork 0
mirror of https://github.com/fleetdm/fleet synced 2026-05-24 01:18:42 +00:00
Code Issues Projects Releases Packages Wiki Activity Actions 84

Add marketing labels to the handbook (#35841)

Browse source 
<!-- Add the related story/sub-task/bug number, like Resolves #123, or
remove if NA -->
**Related issue:** Resolves
[#12985](https://github.com/fleetdm/confidential/issues/12985)

This adds the MVC list of Marketing Labels for managing issues.

---------

Co-authored-by: Sam Pfluger <108141731+Sampfluger88@users.noreply.github.com>
This commit is contained in:
johnjeremiah 2025-11-21 17:30:02 -05:00 committed by GitHub
parent 2e4722ef42
commit 5c92fd2cda
No known key found for this signature in database
GPG key ID: B5690EEEBB952194
1 changed files with 16 additions and 0 deletions
Show stats Download patch file Download diff file Expand all files Collapse all files

16
handbook/marketing/README.md
View file

@ -25,6 +25,22 @@ This handbook page details processes specific to working [with](#contact-us) and
The Marketing department is directly responsible for achieving revenue pipeline targets, increasing awareness and interest in the open-source project, and nurturing the Fleet community through participation in video, sponsored events, and other [programs](https://fleetdm.com/handbook/company/communications#programs).
### Organize work in GitHub issues with marketing labels
In the Marketing department, we're using the following issue labels to organize our work into different categories/buckets.
| Label | Definition (When to use it) |
| :---- | :---- |
| **:mktg-campaign** | For tasks related to a specific, multi-touch marketing initiative (e.g., a product launch, awareness campaign, Q4 demand-gen). |
| **:mktg-content** | For creating or updating any marketing asset: blog posts, case studies, website copy, videos, white papers, etc. |
| **:mktg-event** | For tasks related to any event, virtual or in-person (e.g., webinars, conference logistics, booth design, talk submissions). |
| **:mktg-social** | For tasks related to managing organic social media channels or creating social posts. |
| **:mktg-ops** | For internal "infrastructure" work: tooling (e.g., "Fix email automation"), analytics, reporting, list management, and process improvements. |
| **:mktg-ar** | For tasks related to analyst relations - briefing, responding to reports, inquiries, etc. |
| **:mktg-pr** | All tasks/effort related to public relations, press releases, earned media, interviews, responding to reporters, etc. |
| **:mktg-enablement** | All work associated with designing, developing, delivering enablement content for sales, partners, etc. |
### Prepare "Let's get you set up!" meeting notes
Before each group call, copy the attendees from the "Lets get you set up! (group office hours)" calendar event and paste them into the correct section of the ["Let's get you set up!" meeting notes](https://docs.google.com/document/d/1rlvueDlTqiz0cyH426nVL6LXpv9MWDUtXW6YiMT3oK8/edit?tab=t.0#heading=h.l967l3n9mjnd), be sure to use the format listed in the doc.