diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index cd4ad74ee9..be222748af 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -30,7 +30,7 @@
         <div purpose="calendar-feature-text" class="d-flex flex-column">
         <div purpose="new-badge">NEW</div>
         <% if(!primaryBuyingSituation) {%>
-          <h2>"This is a terrible time to mess with my computer."</h2> <!-- Turn OS updates into coffee breaks --> <!-- Break time for you, update time for your computer -->
+          <h2>Timing is everything <!-- "This is a terrible time to mess with my computer." --></h2> <!-- Turn OS updates into coffee breaks --> <!-- Break time for you, update time for your computer -->
           <p>Install updates and force restarts when your users’ computers are actually free.</p>
         <%} else if(['mdm'].includes(primaryBuyingSituation)) {%>
           <h2>Timing is everything</h2>
@@ -93,8 +93,8 @@
         <div purpose="platform-block" class="d-flex flex-md-row flex-column-reverse justify-content-md-between mx-auto align-items-center">
           <div purpose="category-text-block" class="d-flex flex-column">
             <h4>Endpoint ops</h4>
-            <h3>Understand your computers</h3>
-            <p>A quick-fast way to gather device data across all your endpoints. Pulse check or automate anything on any platform.</p>
+            <h3><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h3>
+            <p>A <%= primaryBuyingSituation==='eo-security'? 'lightweight' : 'quick-fast' %> way to gather <%= primaryBuyingSituation==='vm'? 'patch level and custom reports across all your computing devices, even in OT and production environments' : primaryBuyingSituation==='eo-security'? 'deep context and custom telemetry across all your endpoints, even servers' : primaryBuyingSituation==='mdm'||primaryBuyingSituation==='eo-it'? 'compliance and inventory data across all your devices' : 'device data across all your computers' %>. Pulse check or automate anything on any platform.</p>
             <div>
               <a purpose="category-button" class="text-nowrap btn btn-primary" href="/endpoint-ops">Start with endpoint ops</a>
             </div>
@@ -137,8 +137,8 @@
           <div purpose="platform-block" class="d-flex flex-md-row flex-column-reverse justify-content-md-between mx-auto align-items-center">
             <div purpose="category-text-block" class="d-flex flex-column">
               <h4>Endpoint ops</h4>
-              <h3>Understand your computers</h3>
-              <p>A quick-fast way to gather device data across all your endpoints. Pulse check or automate anything on any platform.</p>
+              <h3><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h3>
+              <p>A <%= primaryBuyingSituation==='eo-security'? 'lightweight' : 'quick-fast' %> way to gather <%= primaryBuyingSituation==='vm'? 'patch level and custom reports across all your computing devices, even in OT and production environments' : primaryBuyingSituation==='eo-security'? 'deep context and custom telemetry across all your endpoints, even servers' : primaryBuyingSituation==='mdm'||primaryBuyingSituation==='eo-it'? 'compliance and inventory data across all your devices' : 'device data across all your computers' %>. Pulse check or automate anything on any platform.</p>
               <div>
                 <a purpose="category-button" class="text-nowrap btn btn-primary" href="/endpoint-ops">Start with endpoint ops</a>
               </div>
@@ -217,7 +217,7 @@
             <div purpose="category-text-block" class="d-flex flex-column">
               <h4>Endpoint ops</h4>
               <h3><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h3>
-              <p>A <%= primaryBuyingSituation==='eo-security'? 'lightweight' : 'quick-fast' %> way to gather <%= primaryBuyingSituation==='vm'? 'patch level and custom reports across all your computing devices, even in OT and production environments' : primaryBuyingSituation==='eo-security'? 'deep state and custom telemetry across all your endpoints, even servers' : primaryBuyingSituation==='mdm'||primaryBuyingSituation==='eo-it'? 'device and inventory data across all your endpoints' : 'device data across all your computers' %>. Pulse check or automate anything on any platform.</p>
+              <p>A <%= primaryBuyingSituation==='eo-security'? 'lightweight' : 'quick-fast' %> way to gather <%= primaryBuyingSituation==='vm'? 'patch level and custom reports across all your computing devices, even in OT and production environments' : primaryBuyingSituation==='eo-security'? 'deep context and custom telemetry across all your endpoints, even servers' : primaryBuyingSituation==='mdm'||primaryBuyingSituation==='eo-it'? 'compliance and inventory data across all your devices' : 'device data across all your computers' %>. Pulse check or automate anything on any platform.</p>
               <div>
                 <a purpose="category-button" class="text-nowrap btn btn-primary" href="/endpoint-ops">Start with endpoint ops</a>
               </div>