diff --git a/handbook/brand.md b/handbook/brand.md
index 72f9e1d51f..43b6aec5a3 100644
--- a/handbook/brand.md
+++ b/handbook/brand.md
@@ -18,11 +18,11 @@ At Fleet, our voice and tone should be clear, simple, friendly, and inspiring -
 
 Consider the example tweets below. What would Mr. Rogers say?
 
-> *Distributed workforces aren’t going anywhere anytime soon. **It’s past time** to **start engaging meaningfully** with your **workforce** and **getting them** to work with your security team instead of around them.*
+- *Distributed workforces aren’t going anywhere anytime soon. **It’s past time** to **start engaging meaningfully** with your **workforce** and **getting them** to work with your security team instead of around them.*
  
 becomes...
 
-> *Distributed workforces aren’t going anywhere anytime soon, **so it’s a great time** to **engage** with your **crew** and **help them** to work with your security team instead of around them.*
+- *Distributed workforces aren’t going anywhere anytime soon, **so it’s a great time** to **engage** with your **crew** and **help them** to work with your security team instead of around them.*
 
 By Mr Rogering our writing we can emphasize positivity, optimism and encourage our readers to succeed. The example above also considers sentence flow and use of synonyms to reduce repetition.
 
@@ -38,18 +38,18 @@ For Fleet the product, we say either *“Fleet”* or *“Fleet for osquery”*.
 ### How to write headings & subheadings
 Fleet uses **sentence case** capitalization for all headings across Fleet EE, fleetdm.com, our documentation, and our social media channels.
 In **sentence case**, we write titles as if they were sentences. For example:
-> **A**sk questions about your servers, containers, and laptops running **L**inux, **W**indows, and macOS
+- **A**sk questions about your servers, containers, and laptops running **L**inux, **W**indows, and macOS
 
 As we are using sentence case, only the first word of a heading and subheading is capitalized. However, if a word in the sentence would normally be capitalized (e.g. a [proper noun](https://www.grammarly.com/blog/proper-nouns/?&utm_source=google&utm_medium=cpc&utm_campaign=11862361094&utm_targetid=dsa-1233402314764&gclid=Cj0KCQjwg7KJBhDyARIsAHrAXaFwpnEyL9qrS4z1PEAgFwh3RXmQ24zmwmowAyOQbHngsI8W_F730aAaArrwEALw_wcB&gclsrc=aw.ds),) these words should also be capitalized in the heading.
 > Note the capitalization of _“macOS”_ in the example above. Although this is a proper noun, macOS uses its own style guide from Apple, that we adhere to.
 
 ### How use osquery in sentences and headings
 Osquery should always be written in lowercase, unless used to start a sentence or heading. For example:
-> _Open source software, built on **o**squery._
+- _Open source software, built on **o**squery._
 
 or
 
-> _**O**squery and Fleet provide structured, convenient access to information about your devices._
+- _**O**squery and Fleet provide structured, convenient access to information about your devices._
 
 ## Brand resources