diff --git a/handbook/company/go-to-market-groups.md b/handbook/company/go-to-market-groups.md
index 2513f5145f..f2e9d3a1ab 100644
--- a/handbook/company/go-to-market-groups.md
+++ b/handbook/company/go-to-market-groups.md
@@ -14,7 +14,7 @@ When communicating with future or current customers, hand offs [between departme
 
 ## Current GTM groups
 
-| GTM group                            | Goal _(value for customers and/or community)_ |
+| GTM group                            | Goal |
 |:-------------------------------------|:------------------------------------|
 | [🦄<br>Unicorns](https://fleetdm.com/handbook/company/go-to-market-groups#unicorns)             | Provide the best possible customer experience for organizations with 300+ hosts. 
 | [🌐<br>Buy<br>online](https://fleetdm.com/handbook/company/go-to-market-groups#buy-online)         | Provide the best possible customer experience for organizations and contributors with less than 300 hosts that prefer a more self-service experience.