From 452c77bdc4c40c2442f1009e53c8c575ce5b16e6 Mon Sep 17 00:00:00 2001
From: Mike McNeil <mikermcneil@users.noreply.github.com>
Date: Fri, 15 Nov 2024 11:47:31 -0600
Subject: [PATCH] Website: simplify product marketing (#23850)

cc @eashaw @mike-j-thomas @Drew-P-drawers
---
 website/views/pages/endpoint-ops.ejs | 4 ++--
 website/views/pages/homepage.ejs     | 4 ++--
 website/views/pages/testimonials.ejs | 7 +++----
 3 files changed, 7 insertions(+), 8 deletions(-)

diff --git a/website/views/pages/endpoint-ops.ejs b/website/views/pages/endpoint-ops.ejs
index adf1719b50..0a7d7ef33e 100644
--- a/website/views/pages/endpoint-ops.ejs
+++ b/website/views/pages/endpoint-ops.ejs
@@ -4,7 +4,7 @@
     <div purpose="hero">
       <div purpose="page-headline">
         <h4>Observability <%= ['eo-security', 'vm'].includes(pagePersonalization) ? 'for security' : ['eo-it', 'mdm'].includes(pagePersonalization) ? 'for IT' : '' %></h4>
-        <h1><%= pagePersonalization==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h1>
+        <h1><%= pagePersonalization==='eo-security'? 'Instrument your endpoints' : 'Talk to your computers'%></h1>
       </div>
       <div purpose="hero-content" class="d-flex flex-md-row flex-column align-items-center justify-content-between">
         <div purpose="hero-image">
@@ -298,7 +298,7 @@
 
       <div purpose="section-heading" class="text-center">
         <h4>Observability</h4>
-        <h3><%= pagePersonalization==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h3>
+        <h3><%= pagePersonalization==='eo-security'? 'Instrument your endpoints' : 'Talk to your computers'%></h3>
         <div purpose="button-row" style="margin-top: 32px;" class="d-flex flex-md-row flex-column justify-content-center align-items-center mx-auto">
           <a purpose="cta-button" href="/register">Start now</a>
           <animated-arrow-button href="/contact">Talk to us</animated-arrow-button>
diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index a60daa2341..6e89d9095d 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -119,7 +119,7 @@
          <div purpose="platform-block" class="d-flex flex-md-row flex-column-reverse justify-content-md-between mx-auto align-items-center">
            <div purpose="category-text-block" class="d-flex flex-column personalized">
              <h4><%= primaryBuyingSituation==='eo-security'? 'Security engineering' : 'IT engineering'%></h4>
-             <h2><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h2>
+             <h2><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Talk to your computers'%></h2>
              <p>A <%= primaryBuyingSituation==='eo-security'? 'lightweight' : 'quick-fast' %> way to gather <%= primaryBuyingSituation==='vm'? 'patch level and custom reports across all your computing devices, even in OT and production environments' : primaryBuyingSituation==='eo-security'? 'deep context and custom telemetry across all your endpoints, even servers' : primaryBuyingSituation==='mdm'||primaryBuyingSituation==='eo-it'? 'compliance and inventory data across all your devices' : 'device data across all your computers' %>. Pulse check or automate anything on any platform.</p>
              <div>
                <animated-arrow-button href="/endpoint-ops">Start with <%= primaryBuyingSituation==='eo-security' ? 'security engineering' : 'IT engineering'%></animated-arrow-button>
@@ -186,7 +186,7 @@
            </div>
            <div purpose="category-text-block" class="d-flex flex-column personalized">
              <h4><%= primaryBuyingSituation==='mdm' ? 'IT engineering' : 'Security engineering'%></h4>
-             <h2><%= primaryBuyingSituation==='vm'? 'Instrument your endpoints' : 'Understand your computers'%></h2>
+             <h2><%= primaryBuyingSituation==='vm'? 'Instrument your endpoints' : 'Talk to your computers'%></h2>
              <p>A <%= primaryBuyingSituation==='vm'? 'lightweight' : 'quick-fast' %> way to gather <%= primaryBuyingSituation==='vm'? 'patch level and custom reports across all your computing devices, even in OT and production environments' : primaryBuyingSituation==='vm'? 'deep context and custom telemetry across all your endpoints, even servers' : primaryBuyingSituation==='mdm'||primaryBuyingSituation==='eo-it'? 'compliance and inventory data across all your devices' : 'device data across all your computers' %>. Pulse check or automate anything on any platform.</p>
              <div>
                <animated-arrow-button href="/endpoint-ops">Start with <%= primaryBuyingSituation==='mdm' ? 'IT engineering' : 'security engineering'%></animated-arrow-button>
diff --git a/website/views/pages/testimonials.ejs b/website/views/pages/testimonials.ejs
index d1eb542f3a..73b4d51beb 100644
--- a/website/views/pages/testimonials.ejs
+++ b/website/views/pages/testimonials.ejs
@@ -121,11 +121,10 @@
   <div purpose="bottom-gradient">
     <div purpose="homepage-content" class="container">
       <div class="text-center" purpose="bottom-cta">
-        <h4 v-if="selectedContent === 'security'">Open-source vulnerability reporting</h4>
-        <h4 v-else>For teams with lots of computing devices</h4>
+        <h4>For teams with lots of computing devices</h4>
         <h2 class="mx-auto" v-if="selectedContent === 'mdm'">Open-source device management for everyone</h2>
-        <h2 class="mx-auto" v-if="selectedContent === 'it'">Untangle your endpoints</h2>
-        <h2 class="mx-auto" v-if="selectedContent === 'security'">Check vulnerabilities anywhere</h2>
+        <h2 class="mx-auto" v-if="selectedContent === 'it'">Talk to your computers</h2>
+        <h2 class="mx-auto" v-if="selectedContent === 'security'">Easily get security data</h2>
         <div purpose="button-row" style="margin-top: 40px;" class="d-flex flex-sm-row flex-column justify-content-center align-items-center mx-auto">
           <a purpose="cta-button" href="/register">Try it yourself</a>
           <animated-arrow-button href="/contact">Talk to us</animated-arrow-button>