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Manage duplicate accounts (#33154)
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@ -25,26 +25,6 @@ This page details processes specific to working [with](#contact-us) and [within]
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The IT & Enablement department is directly responsible for solutions consulting, customer training curriculum, prospect enablement, and dogfooding, as well as the framework, schema, equipment, internal tooling, automation, and technology behind Fleet's Go-To-Market (GTM) systems, remote work, the handbook, issue templates, Zapier flows, Docusign templates, key spreadsheets, and project management tools.
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### Manage duplicate accounts in CRM
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1. Navigate to ["Ω Possible duplicate accounts" report](https://fleetdm.lightning.force.com/lightning/r/Report/00OUG000001FA1h2AG/view?queryScope=userFolders).
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2. Verify that each potential duplicate account is indeed a duplicate of the account's it has been paired with.
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3. Open duplicate accounts and compare duplicate accounts to select the best account to "Use as principal" (the account all other duplicates will be merged into). Consider the following:
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- Is there an open opportunity on any of the accounts? If so, this is your "principal" account.
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- Do any of the accounts not have contacts? If no contacts found on the account and no significant activity, delete the account.
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- Do any of these accounts have activity that the others don't have (e.g. a rep sent an email or logged a call)? Be sure to preserve the maximum amount of historical activity on the principal account.
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4. Click view duplicates, select all relevant accounts that appear. Click next.
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5. Select the best and most up-to-date data to combine into the single principal account.
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> Do *NOT* change account owners if you can help it during this process. For "non-sales-ready" accounts default to the Integrations Admin. If the account is owned by an active user, be sure they maintain ownership of the principal account.
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6. YOU CAN NOT UNDO THIS NEXT PART! Click next, click merge.
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7. Verify that the principal account details match exactly what is on LinkedIn. The end result should be as follows:
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- LinkedIn company url
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- Website
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- Employees
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### Register a domain for Fleet
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Domain name registrations are handled through Namecheap. Access is managed via 1Password.
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@ -39,6 +39,23 @@ Fleet's Head of Marketing is directly responsible for the accuracy of event loca
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2. Update the workbook with the latest location, dates, and CFP deadlines from the website.
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### Manage duplicates in CRM
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1. For accounts, navigate to the ["Ω Possible duplicate accounts" report](https://fleetdm.lightning.force.com/lightning/r/Report/00OUG000001FA1h2AG/view). For Contacts, navigate to the ["Ω Possible duplicate contacts" report](https://fleetdm.lightning.force.com/lightning/r/Report/00OUG000002qAoX2AU/view).
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2. Verify that each potential duplicate record is indeed a duplicate of the record it has been paired with.
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3. Open and compare the duplicate records to select the most up-to-date record to "Use as principal" (the record all other duplicates will be merged into). Consider the following:
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- Is there an open opportunity on any of the records? If so, this is your "principal" account/contact.
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- Do any of the accounts not have contacts? If no contacts found on the account and no significant activity, delete the account.
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- Do any of these accounts/contacts have activity that the others don't have (e.g. a rep sent an email or logged a call)? Be sure to preserve the maximum amount of historical activity on the principal record.
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4. Click "View duplicates", select all relevant records that appear. Click next.
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5. Select the best and most up-to-date data to combine into the single principal account/contact.
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> Do *NOT* change account owners if you can help it during this process. For "non-sales-ready" accounts default to the Integrations Admin. If the account is owned by an active user, be sure they maintain ownership of the principal account.
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6. YOU CAN NOT UNDO THIS NEXT PART! Click next, click merge.
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7. Verify that the principal record details match exactly what is on LinkedIn.
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### Begin or modify an advertising campaign
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Any new ads or changes to current running ads are approved in ["🦢🗣 Design review (:help-design)"](https://github.com/orgs/fleetdm/projects/93).
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@ -30,7 +30,7 @@
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moreInfoUrl: "https://fleetdm.com/handbook/marketing#optimize-ads-through-experimentation"
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dri: "mikermcneil"
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-
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task: "Process pending swag requests from the website" # Title that will actually show in rituals table
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task: "Process pending swag requests" # Title that will actually show in rituals table
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startedOn: "2025-04-02" # Needs to align with frequency e.g. if frequency is every thrid Thursday startedOn === any third thursday
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frequency: "Daily" # must be supported by
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description: "Complete draft orders." # example of a longer thing: description: "[Prioritizing next sprint](https://fleetdm.com/handbook/company/communication)"
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@ -114,4 +114,13 @@
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autoIssue:
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labels: [ ":help-marketing" ]
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repo: "confidential"
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-
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task: "Manage duplicates in CRM"
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startedOn: "2025-08-08"
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frequency: "Daily"
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description: "Daily, the Data & Video Specialist will clean up any duplicate accounts."
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moreInfoUrl: "https://fleetdm.com/handbook/marketing#manage-dupicates-in-crm"
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dri: "onasismunro"
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autoIssue:
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labels: [ ":help-marketing" ]
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repo: "confidential"
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