diff --git a/handbook/company.md b/handbook/company.md
index 88ea8a88b0..2de4c0f89c 100644
--- a/handbook/company.md
+++ b/handbook/company.md
@@ -74,7 +74,7 @@ Empathy leads to better understanding, better communication, and better decision
   - be generous (go above and beyond; for example, the majority of the features Fleet releases [will always be free](https://fleetdm.com/pricing))
   - apply customer service principles to all users, even if they never buy Fleet
   - be our guest
-- legendary humanity
+- better humanity
 
 
 ### 🟠 Ownership
@@ -108,7 +108,7 @@ Empathy leads to better understanding, better communication, and better decision
   - think for yourself, from first principles
   - use reason (believe in your brain's capacity to evaluate a solution or idea, regardless of how popular it is)
   - you are on a hero's journey (motivate yourself intrinsically with self-talk; even boring tasks are more motivating, fun, and effective when you care)
-- legendary results
+- better results
 
 ### 🟢 Balance
 Between overthinking and rushing, there is a [golden mean](https://en.wikipedia.org/wiki/Golden_mean_%28philosophy%29).
@@ -136,7 +136,7 @@ Between overthinking and rushing, there is a [golden mean](https://en.wikipedia.
   - consider taking a break or going for a walk
   - take time off; it is better to have 100% focus for 80% of the time than it is to have 80% focus for 100% of the time
   - think about how to best organize your day/work hours to fit your life and maximize your focus
-- legendary focus
+- better focus
 
 
 ### 🔵 Objectivity
@@ -164,7 +164,7 @@ Between overthinking and rushing, there is a [golden mean](https://en.wikipedia.
   - especially when there is a bug, or when something is slow, or when a customer is having a problem
   - assume it's your fault
   - assume nothing else
-- legendary rigour
+- better rigour
 
 ### 🟣 Openness
 <!-- TODO: preamble -->
@@ -192,7 +192,7 @@ Between overthinking and rushing, there is a [golden mean](https://en.wikipedia.
   - build in the open
   - declassify with care (easier to overlook confidential info when declassifying vs. when changing something that is already public from the get-go)
   - [open source is forever](https://twitter.com/mikermcneil/status/1476799587423772674)
-- legendary collaboration
+- better collaboration