Handbook - Fleet grammar guidelines (#1852)

* Update README.md

Made a start at adding Fleet's style and grammar guidelines to the handbook.

* Update README.md
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@ -105,6 +105,24 @@ A browser compatibility check of [fleetdm.com](https://fleetdm.com/) should be c
- Document any issues in GitHub as a [bug report](https://github.com/fleetdm/fleet/issues/new?assignees=&labels=bug%2C%3Areproduce&template=bug-report.md&title=), and assign for fixing.
- If in doubt about anything regarding design or layout, please reach out to the Design team.
### Style and grammar guidelines
#### How to write headings & subheadings
Fleet uses sentence case capitalization for all headings across Fleet EE, fleetdm.com, our documentation, and our social media channels.
In sentence case, we write titles as if they were sentences. For example:
> **A**sk questions about your servers, containers, and laptops running **L**inux, **W**indows, and macOS
As we are using sentence case, only the first word of a heading and subheading is capitalized. However, if a word in the sentence would normally be capitalized (e.g. a [proper noun](https://www.grammarly.com/blog/proper-nouns/?&utm_source=google&utm_medium=cpc&utm_campaign=11862361094&utm_targetid=dsa-1233402314764&gclid=Cj0KCQjwg7KJBhDyARIsAHrAXaFwpnEyL9qrS4z1PEAgFwh3RXmQ24zmwmowAyOQbHngsI8W_F730aAaArrwEALw_wcB&gclsrc=aw.ds),) these words should also be capitalized in the heading.
> Note the capitalization of _“macOS”_ in the example above. Although this is a proper noun, macOS uses its own style guide from Apple, that we adhere to.
#### How use osquery in sentences and headings
Osquery should always be written in lowercase, unless used to start a sentence or heading. For example:
> Open source software, built on osquery.
or
> Osquery and Fleet provide structured, convenient access to information about your devices.
### About the handbook
#### Why bother?
The Fleet handbook is inspired by (and heavily influenced by) the [GitLab team handbook](https://about.gitlab.com/handbook/about/). It shares the same [advantages](https://about.gitlab.com/handbook/about/#advantages) and will probably undergo a similar [evolution](https://about.gitlab.com/handbook/ceo/#evolution-of-the-handbook).