diff --git a/handbook/company/README.md b/handbook/company/README.md
index a259039ec0..bd40c977ee 100644
--- a/handbook/company/README.md
+++ b/handbook/company/README.md
@@ -6,9 +6,9 @@ Fleet Device Management Inc is an [open-core company](https://fleetdm.com/handbo
 
 We are dedicated to:
 
-- 🧑‍🚀 automating IT and security with a living, breathing API.
-- 🪟 privacy, transparency, and trust through open-source software.
-- 💻 a better way to manage computers.
+- 🔌 making security and IT interoperable and easy to automate
+- 🚪 a real-time, inviting (outsider-friendly) way to manage computers
+- 🪟 clarity and trust through open-source software
 
 
 ## Culture