diff --git a/handbook/customers/README.md b/handbook/customers/README.md
index 531bfe525b..30668f79d7 100644
--- a/handbook/customers/README.md
+++ b/handbook/customers/README.md
@@ -305,7 +305,8 @@ The following table lists the Customer's group's rituals, frequency, and Directl
 | Release announcements | Every three weeks | Update customers on new features and resolve issues in an upcoming release. | Kathy Satterlee        |
 | Sales huddle | Weekly | Agenda: Go through every [open opportunity](https://fleetdm.lightning.force.com/lightning/o/Opportunity/list?filterName=00B4x00000CTHZIEA5) and update the next steps. | Alex Mitchell
 [Salesforce contributor experience checkup](#salesforce-contributor-experience-checkups)| Monthly | Make sure all users see a detailed view of contacts, opportunities, accounts, and leads. | Nathan Holliday |
-| Lead pipeline review  | Weekly | Agenda: Review leads by status/stage; make sure SLAs are met. | Alex Mitchell 
+| Lead pipeline review  | Weekly | Agenda: Review leads by status/stage; make sure SLAs are met. | Alex Mitchell |
+| Dripify review | Daily | Review responses to Dripify sequencing, respond to standard messages, escalate urgent messages in `#help-CEO`. | Brad Macdowall
 
 
 ## Slack channels