diff --git a/mdm_profiles/setup_assistant.json b/mdm_profiles/setup_assistant.json
index 4f96ca2652..b7a6289ee5 100644
--- a/mdm_profiles/setup_assistant.json
+++ b/mdm_profiles/setup_assistant.json
@@ -1,5 +1,5 @@
 {
-	"profile_name": "FleetDM example enrollment profile",
+	"profile_name": "Fleet's example automatic enrollment profile",
 	"allow_pairing": true,
 	"is_mdm_removable": true,
 	"org_magic": "1",