diff --git a/handbook/community.md b/handbook/community.md
index 10601e9feb..22b9d9e875 100644
--- a/handbook/community.md
+++ b/handbook/community.md
@@ -1,20 +1,24 @@
-## Community
+# Community
 
 As an open-core company, Fleet endeavors to build a community of engaged users, customers, and
 contributors.
 
-### Posting on social media as Fleet
+## Posting on social media as Fleet
 
 Self-promotional tweets are non-ideal tweets.  (Same goes for, to varying degrees, Reddit, HN, Quora, StackOverflow, LinkedIn, Slack, and almost anywhere else.)  See also https://www.audible.com/pd/The-Impact-Equation-Audiobook/B00AR1VFBU
 
 Great brands are [magnanimous](https://en.wikipedia.org/wiki/Magnanimity).
 
-### Press releases
+## Promoting blog posts on social media
+
+Once a blog post has been written, approved, and published, please ensure that it has been promoted on social media. Please refer to our [Publishing as Fleet](https://docs.google.com/document/d/1cmyVgUAqAWKZj1e_Sgt6eY-nNySAYHH3qoEnhQusph0/edit?usp=sharing) guide for more detailed information. 
+
+## Press releases
 
 If we are doing a press release, we are probably pitching it to one or more reporters as an exclusive story, if they choose to take it.  Consider not sharing or publicizing any information related to the upcoming press release before the announcement.  See also https://www.quora.com/What-is-a-press-exclusive-and-how-does-it-work
 
 
-### Community contributions (pull requests)
+## Community contributions (pull requests)
 
 The top priority when community members contribute PRs is to help the person feel engaged with
 Fleet. This means acknowledging the contribution quickly (within 1 business day), and driving to a