diff --git a/website/views/pages/endpoint-ops.ejs b/website/views/pages/endpoint-ops.ejs
index 922d0422c8..0cc54f5e05 100644
--- a/website/views/pages/endpoint-ops.ejs
+++ b/website/views/pages/endpoint-ops.ejs
@@ -4,7 +4,7 @@
     <div purpose="hero">
       <div purpose="page-headline">
         <h4>Endpoint operations</h4>
-        <h1>Understand your computers</h1>
+        <h1><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h1>
       </div>
       <div purpose="hero-content" class="d-flex flex-md-row flex-column align-items-center justify-content-between">
         <div purpose="hero-image">
@@ -20,7 +20,7 @@
             <p>Ship logs to any platform like Splunk, Snowflake, or <a href="/docs/using-fleet/log-destinations">any streaming infrastructure</a> like AWS Kinesis and Apache Kafka.</p>
           <% } else if(['eo-security', 'vm'].includes(primaryBuyingSituation)) { %>
             <strong>Osquery on easy mode</strong>
-            <p>You don’t need to be an osquery expert to get the answers you need from your endpoints.</p>
+            <p>Build the agent in "read-only" mode or enable remote scripting to automatically mitigate misconfigurations and vulnerabilities.</p>
             <strong>Pulse check anything</strong>
             <p>Use a live connection to every endpoint to simplify audit, compliance, and reporting from workstations to data centers.</p>
             <strong>Ship data to any platform</strong>
@@ -31,7 +31,7 @@
             <strong>Ship data to any platform</strong>
             <p>Ship logs to any platform like Splunk, Snowflake, or <a href="/docs/using-fleet/log-destinations">any streaming infrastructure</a> like AWS Kinesis and Apache Kafka.</p>
             <strong>Osquery on easy mode</strong>
-            <p>You don’t need to be an osquery expert to get the answers you need from your devices.</p>
+            <p>Use "read-only" mode or enable remote scripting to automate anything on every operating system, including Linux.</p>
           <% }%>
           <div purpose="button-row" class="d-flex flex-md-row flex-column justify-content-start align-items-center">
             <a purpose="cta-button" href="/register">Start now</a>
@@ -219,6 +219,7 @@
           <p>Remotely disable/enable agent features, choose plugins, and keep osquery up to date.</p>
           <p>Import community queries from other security teams at top brands like Palantir and Fastly.</p>
           <p>Implement the Center for Internet Security (CIS) benchmarks (one click, 400+ queries, supported by Fleet). Or customize exactly the queries you need.</p>
+          <p>Monitor sensitive production environments without enabling remote scripting by building the agent in "read-only" mode.</p>
         </div>
       </div>
     </div>
@@ -288,7 +289,7 @@
 
       <div purpose="section-heading" class="text-center">
         <h4>Endpoint operations</h4>
-        <h3>Understand your computers</h3>
+        <h3><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h3>
         <div purpose="button-row" style="margin-top: 32px;" class="d-flex flex-md-row flex-column justify-content-center align-items-center mx-auto">
           <a purpose="cta-button" href="/register">Start now</a>
           <a purpose="animated-arrow-button-red" href="/contact">Talk to us</a>
diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index 82876b6272..cd4ad74ee9 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -7,7 +7,7 @@
           <%/* Hero text */%>
           <div purpose="hero-text"  class="d-flex flex-column justify-content-center">
             <h1><%- partial('../partials/primary-tagline.partial.ejs') %></h1>
-            <p>Replace the sprawl with secure, open-source <%= primaryBuyingSituation === 'mdm'? 'device management' : primaryBuyingSituation === 'vm'? 'reporting' : 'software' %> that works the way you want.</p>
+            <p>Replace the sprawl with <%= primaryBuyingSituation === 'mdm'? 'secure, open-source device management that works the way you want' : primaryBuyingSituation === 'vm'? 'secure, open-source reporting that works the way you want' : primaryBuyingSituation === 'eo-security'? 'universal, open-source endpoint visibility' : 'simple, open-source software for managing computers' %>.</p>
             <div purpose="button-row" class="d-flex flex-sm-row flex-column justify-content-center align-items-center">
               <a purpose="cta-button" href="/register">Start now</a>
               <a purpose="animated-arrow-button-red" href="/contact">Talk to us</a>
@@ -65,7 +65,7 @@
               <img alt="Play video" src="/images/icon-play-48x48@2x.png">
             </div>
             <div purpose="testimonial-text">
-              <p purpose="testimonial-quote">“Fleet lets us to be as lightweight as possible while surfacing data to other teams and partners.”</p>
+              <p purpose="testimonial-quote">“Fleet lets us be as lightweight as possible while surfacing data to other teams and partners.”</p>
               <p class="mb-0"><strong>Nick Fohs</strong></p>
               <p class="mb-0">Systems and IT infrastructure manager</p>
             </div>
@@ -216,8 +216,8 @@
           <div purpose="platform-block" class="d-flex flex-md-row flex-column-reverse justify-content-md-between mx-auto align-items-center">
             <div purpose="category-text-block" class="d-flex flex-column">
               <h4>Endpoint ops</h4>
-              <h3>Understand your computers</h3>
-              <p>A quick-fast way to gather device data across all your endpoints. Pulse check or automate anything on any platform.</p>
+              <h3><%= primaryBuyingSituation==='eo-security'? 'Instrument your endpoints' : 'Understand your computers'%></h3>
+              <p>A <%= primaryBuyingSituation==='eo-security'? 'lightweight' : 'quick-fast' %> way to gather <%= primaryBuyingSituation==='vm'? 'patch level and custom reports across all your computing devices, even in OT and production environments' : primaryBuyingSituation==='eo-security'? 'deep state and custom telemetry across all your endpoints, even servers' : primaryBuyingSituation==='mdm'||primaryBuyingSituation==='eo-it'? 'device and inventory data across all your endpoints' : 'device data across all your computers' %>. Pulse check or automate anything on any platform.</p>
               <div>
                 <a purpose="category-button" class="text-nowrap btn btn-primary" href="/endpoint-ops">Start with endpoint ops</a>
               </div>
diff --git a/website/views/partials/primary-tagline.partial.ejs b/website/views/partials/primary-tagline.partial.ejs
index 28697e8272..a9ced91ac5 100644
--- a/website/views/partials/primary-tagline.partial.ejs
+++ b/website/views/partials/primary-tagline.partial.ejs
@@ -1 +1 @@
-<%= primaryBuyingSituation === 'mdm' ? 'Your last MDM migration' : primaryBuyingSituation === 'vm' ? 'Focus on vulnerabilities, not vendors' : primaryBuyingSituation === 'eo-security' ? 'Light in every corner' : primaryBuyingSituation === 'eo-it' ? 'Untangle your endpoints' : 'Automation at work' %>
+<%= primaryBuyingSituation === 'mdm' ? 'Your last MDM migration' : primaryBuyingSituation === 'vm' ? 'Focus on vulnerabilities, not vendors' : primaryBuyingSituation === 'eo-security' ? 'Light in every corner' : primaryBuyingSituation === 'eo-it' ? 'Untangle your endpoints' : 'Let people work' %>