diff --git a/changes/sso-ratelimit b/changes/sso-ratelimit
new file mode 100644
index 0000000000..ad91f5af42
--- /dev/null
+++ b/changes/sso-ratelimit
@@ -0,0 +1 @@
+* Added `FLEET_MDM_SSO_RATE_LIMIT_PER_MINUTE` environment variable to allow increasing MDM SSO endpoint rate limit from 10 per minute.
diff --git a/cmd/fleet/serve.go b/cmd/fleet/serve.go
index 22f222b713..69cdd6e707 100644
--- a/cmd/fleet/serve.go
+++ b/cmd/fleet/serve.go
@@ -71,6 +71,7 @@ import (
 	"github.com/prometheus/client_golang/prometheus"
 	"github.com/prometheus/client_golang/prometheus/promhttp"
 	"github.com/spf13/cobra"
+	"github.com/throttled/throttled/v2"
 	"go.elastic.co/apm/module/apmhttp/v2"
 	_ "go.elastic.co/apm/module/apmsql/v2"
 	_ "go.elastic.co/apm/module/apmsql/v2/mysql"
@@ -1086,8 +1087,13 @@ the way that the Fleet server works.
 
 				frontendHandler = service.WithMDMEnrollmentMiddleware(svc, httpLogger, frontendHandler)
 
+				var extra []service.ExtraHandlerOption
+				if config.MDM.SSORateLimitPerMinute > 0 {
+					extra = append(extra, service.WithMdmSsoRateLimit(throttled.PerMin(config.MDM.SSORateLimitPerMinute)))
+				}
+
 				apiHandler = service.MakeHandler(svc, config, httpLogger, limiterStore,
-					[]endpoint_utils.HandlerRoutesFunc{android_service.GetRoutes(svc, androidSvc)})
+					[]endpoint_utils.HandlerRoutesFunc{android_service.GetRoutes(svc, androidSvc)}, extra...)
 
 				setupRequired, err := svc.SetupRequired(baseCtx)
 				if err != nil {
diff --git a/server/config/config.go b/server/config/config.go
index 0e38a10fc3..2335605ce0 100644
--- a/server/config/config.go
+++ b/server/config/config.go
@@ -695,6 +695,8 @@ type MDMConfig struct {
 	microsoftWSTEP        *tls.Certificate
 	microsoftWSTEPCertPEM []byte
 	microsoftWSTEPKeyPEM  []byte
+
+	SSORateLimitPerMinute int `yaml:"sso_rate_limit_per_minute"`
 }
 
 type CalendarConfig struct {
@@ -1405,6 +1407,7 @@ func (man Manager) addConfigs() {
 	man.addConfigString("mdm.windows_wstep_identity_key", "", "Microsoft WSTEP PEM-encoded private key path")
 	man.addConfigString("mdm.windows_wstep_identity_cert_bytes", "", "Microsoft WSTEP PEM-encoded certificate bytes")
 	man.addConfigString("mdm.windows_wstep_identity_key_bytes", "", "Microsoft WSTEP PEM-encoded private key bytes")
+	man.addConfigInt("mdm.sso_rate_limit_per_minute", 10, "Number of allowed requests per minute to MDM SSO endpoints")
 
 	// Calendar integration
 	man.addConfigDuration(
@@ -1689,6 +1692,7 @@ func (man Manager) LoadConfig() FleetConfig {
 			WindowsWSTEPIdentityKey:         man.getConfigString("mdm.windows_wstep_identity_key"),
 			WindowsWSTEPIdentityCertBytes:   man.getConfigString("mdm.windows_wstep_identity_cert_bytes"),
 			WindowsWSTEPIdentityKeyBytes:    man.getConfigString("mdm.windows_wstep_identity_key_bytes"),
+			SSORateLimitPerMinute:           man.getConfigInt("mdm.sso_rate_limit_per_minute"),
 		},
 		Calendar: CalendarConfig{
 			Periodicity: man.getConfigDuration("calendar.periodicity"),
diff --git a/server/service/handler.go b/server/service/handler.go
index 307e1853f3..d3ba046506 100644
--- a/server/service/handler.go
+++ b/server/service/handler.go
@@ -58,19 +58,27 @@ func checkLicenseExpiration(svc fleet.Service) func(context.Context, http.Respon
 }
 
 type extraHandlerOpts struct {
-	loginRateLimit *throttled.Rate
+	loginRateLimit  *throttled.Rate
+	mdmSsoRateLimit *throttled.Rate
 }
 
 // ExtraHandlerOption allows adding extra configuration to the HTTP handler.
 type ExtraHandlerOption func(*extraHandlerOpts)
 
-// WithLoginRateLimit configures the rate limit for the login endpoint.
+// WithLoginRateLimit configures the rate limit for the login endpoints.
 func WithLoginRateLimit(r throttled.Rate) ExtraHandlerOption {
 	return func(o *extraHandlerOpts) {
 		o.loginRateLimit = &r
 	}
 }
 
+// WithMdmSsoRateLimit configures the rate limit for the MDM SSO endpoints (falls back to login rate limit otherwise).
+func WithMdmSsoRateLimit(r throttled.Rate) ExtraHandlerOption {
+	return func(o *extraHandlerOpts) {
+		o.mdmSsoRateLimit = &r
+	}
+}
+
 // MakeHandler creates an HTTP handler for the Fleet server endpoints.
 func MakeHandler(
 	svc fleet.Service,
@@ -213,6 +221,7 @@ func addMetrics(r *mux.Router) {
 const (
 	desktopRateLimitMaxBurst        = 100 // Max burst used for device request rate limiting.
 	forgotPasswordRateLimitMaxBurst = 9   // Max burst used for rate limiting on the the forgot_password endpoint.
+	DefaultLoginRateLimit           = 10  // Normal per-minute rate limit for logins (and MDM SSO if not overridden)
 )
 
 func attachFleetAPIRoutes(r *mux.Router, svc fleet.Service, config config.FleetConfig,
@@ -979,10 +988,14 @@ func attachFleetAPIRoutes(r *mux.Router, svc fleet.Service, config config.FleetC
 		WithCustomMiddleware(limiter.Limit("forgot_password", quota)).
 		POST("/api/_version_/fleet/forgot_password", forgotPasswordEndpoint, forgotPasswordRequest{})
 
-	loginRateLimit := throttled.PerMin(10)
+	loginRateLimit := throttled.PerMin(DefaultLoginRateLimit)
 	if extra.loginRateLimit != nil {
 		loginRateLimit = *extra.loginRateLimit
 	}
+	mdmSsoRateLimit := loginRateLimit
+	if extra.mdmSsoRateLimit != nil {
+		mdmSsoRateLimit = *extra.mdmSsoRateLimit
+	}
 
 	ne.WithCustomMiddleware(limiter.Limit("login", throttled.RateQuota{MaxRate: loginRateLimit, MaxBurst: 9})).
 		POST("/api/_version_/fleet/login", loginEndpoint, contract.LoginRequest{})
@@ -996,10 +1009,10 @@ func attachFleetAPIRoutes(r *mux.Router, svc fleet.Service, config config.FleetC
 	// This is a callback endpoint for calendar integration -- it is called to notify an event change in a user calendar
 	ne.POST("/api/_version_/fleet/calendar/webhook/{event_uuid}", calendarWebhookEndpoint, calendarWebhookRequest{})
 
-	neAppleMDM.WithCustomMiddleware(limiter.Limit("login", throttled.RateQuota{MaxRate: loginRateLimit, MaxBurst: 9})).
+	neAppleMDM.WithCustomMiddleware(limiter.Limit("login", throttled.RateQuota{MaxRate: mdmSsoRateLimit, MaxBurst: 9})).
 		POST("/api/_version_/fleet/mdm/sso", initiateMDMAppleSSOEndpoint, initiateMDMAppleSSORequest{})
 
-	neAppleMDM.WithCustomMiddleware(limiter.Limit("login", throttled.RateQuota{MaxRate: loginRateLimit, MaxBurst: 9})).
+	neAppleMDM.WithCustomMiddleware(limiter.Limit("login", throttled.RateQuota{MaxRate: mdmSsoRateLimit, MaxBurst: 9})).
 		POST("/api/_version_/fleet/mdm/sso/callback", callbackMDMAppleSSOEndpoint, callbackMDMAppleSSORequest{})
 }