diff --git a/ee/server/service/maintained_apps.go b/ee/server/service/maintained_apps.go
index c12dc33f22..e04f51caa6 100644
--- a/ee/server/service/maintained_apps.go
+++ b/ee/server/service/maintained_apps.go
@@ -115,9 +115,18 @@ func (svc *Service) AddFleetMaintainedApp(
 		maintainedAppID = nil // don't set app as maintained if scripts have been modified
 	}
 
+	// For platforms other than macOS, installer name has to match what we see in software inventory,
+	// so we have the UniqueIdentifier field to indicate what that should be (independent of the name we
+	// display when listing the FMA). For macOS, unique identifier is bundle name, and we use bundle
+	// identifier to link installers with inventory, so we set the name to the FMA's display name instead.
+	appName := app.UniqueIdentifier
+	if app.Platform == "darwin" || appName == "" {
+		appName = app.Name
+	}
+
 	payload := &fleet.UploadSoftwareInstallerPayload{
 		InstallerFile:         installerTFR,
-		Title:                 app.Name,
+		Title:                 appName,
 		UserID:                vc.UserID(),
 		TeamID:                teamID,
 		Version:               app.Version,