diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index d64fcb68e9..8d57b3e176 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -5,9 +5,9 @@
     <div purpose="hero-banner">
         <div class="container-lg">
           <div purpose="hero-text" class="container-fluid px-0 text-center">
-            <span class="text-left text-md-center align-self-start text-nowrap mb-0" style="text-transform: uppercase;">Lightweight, programmable telemetry</span>
-            <h1 style="max-width: 780px;" class="mx-auto text-left text-md-center">Solve computer mysteries</h1>
-            <h6 style="max-width: 780px;" class="mx-auto mb-0 text-left text-md-center">Fleet gives visibility into over 1.65 million servers and workstations. See how easy it can be to get all the answers you need.</h6>
+            <span class="text-left text-md-center align-self-start text-nowrap mb-0" style="text-transform: uppercase;">Lightweight, open-source telemetry</span>
+            <h1 style="max-width: 780px;" class="mx-auto text-left text-md-center">Knowledge is power</h1>
+            <h6 style="max-width: 780px;" class="mx-auto mb-0 text-left text-md-center">Fleet gives visibility into over 1.65 million servers and workstations. See how easy it can be to solve security and compliance mysteries.</h6>
             <div style="max-width: 500px;" class="mt-5 mx-auto mb-0 d-flex flex-column align-items-center justify-content-center">
               <a purpose="round-button" class="d-sm-flex align-items-center justify-content-center mx-auto mx-sm-0" href="/try-fleet/register?tryitnow">
                 Try it out
@@ -42,7 +42,7 @@
     <div class="text-left mx-auto">
       <div style="max-width: 1200px;" class="d-flex flex-lg-row flex-column align-items-center justify-content-between mx-auto">
         <div purpose="homepage-top-text-block">
-          <h2 class="text-left pb-3">Fleet for osquery makes it easy to investigate all your servers and workstations</h2>
+          <h2 class="text-left pb-3">Fleet turns your servers and workstations into a living, breathing API</h2>
           <p class="pb-3 pb-lg-4">Ask any question about any endpoint anywhere. Fleet is compatible with every MDM and EDR platform on the market. Our open-source agent protects privacy and performance.</p>
           <a purpose="round-button" class="d-flex align-items-center justify-content-center mx-auto mx-sm-0 text-nowrap mt-3" @click="clickOpenVideoModal()">
             <img style="height: 24px; margin-right: 12px;" src="/images/icon-play-20x24@2x.png" alt="a small red play button"> See Fleet in action
@@ -95,8 +95,8 @@
       <div purpose="features" class="d-flex flex-wrap flex-lg-nowrap justify-content-lg-between justify-content-center align-items-center">
         <div purpose="features-text" class="text-left m-0 pr-0 pr-lg-4">
           <div>
-          <h2 class="mb-4">No downtime risks or performance hits</h2>
-          <p>Some security agents strain your systems. Fortunately, Fleet uses osquery. This open-source solution was built to be deployed across hundreds of thousands of devices. Because your tools shouldn’t slow you down.</p>
+          <h2 class="mb-4">Safe for production infrastructure and the CEO's laptop</h2>
+          <p>Some security agents strain your systems or cause surprises for users. Instead, Fleet uses osquery, an open-source agent with a light footprint, trusted by some of the world's greatest IT and security teams in complex, performance-sensitive environments.  Quickly enroll laptops, servers, VMs, containers, VDIs, and other devices.</p>
           <div purpose="features-check-list" class="pt-4 mx-auto text-left">
             <div class="row">
               <div class="col-sm-6 col-12"><p>Lightweight security agent</p></div>
@@ -118,8 +118,8 @@
       <div purpose="features" class="d-flex flex-wrap flex-lg-nowrap justify-content-center justify-content-lg-between align-items-center">
         <div purpose="features-text" class="text-left m-0 order-1 pl-0 pl-lg-4">
           <div>
-            <h2 class="mb-4">Complete control over the queries you run</h2>
-            <p>Create complex, custom queries just for your organization. Or copy and paste queries that have been vetted by the Fleet community. Either way, webhooks will help you automate IT admin and security compliance.</p>
+            <h2 class="mb-4">Complete control over the queries you run and what you collect</h2>
+            <p>Adapt out-of-the-box policies, import packs from the community, or start from scratch.  Collect custom data just for your organization. Run live queries in Fleet's dashboard, or use the API to easily create your own dashboards.  Programmatically check device posture.  Run custom workflows any time Fleet confirms compliance issues or severe vulnerabilities actually installed on computers.</p>
             <div purpose="features-check-list" class="pt-4 mx-auto text-left">
               <div class="row">
                 <div class="col-sm-6 col-12"><p>Developer-friendly</p></div>
@@ -143,7 +143,7 @@
       <div purpose="homepage-text-block" class="text-left text-lg-center mx-sm-auto">
         <h2 class="mb-3">Collect and push predictable data</h2>
         <p>
-          Automate scheduled queries to collect logs from all your endpoints. Focus on any log destination or easily build your own.
+          Automate scheduled queries to collect logs from all your endpoints. Send logs anywhere, whether that's to Snowflake, to Splunk, to a cloud function, or even to a custom adapter.
         </p>
       </div>
       <div purpose="log-destination-grid" class="container d-flex flex-wrap justify-content-center p-0 pt-4 mx-auto">