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Fix sentence case in marketing handbook pages and rename Marketing Assets slug (#42204)

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## Summary

- Convert Title Case headings and bold labels to Fleet sentence case in
`handbook/marketing/digital-campaigns.md` (8 changes: headings like
"Paid Search Campaigns" → "Paid search campaigns", bold labels like
"Value Distribution" → "Value distribution")
- Convert Title Case headings to Fleet sentence case in
`handbook/marketing/marketing-assets.md` (26 changes across all section
headings, e.g. "Sales & Enablement" → "Sales & enablement", "Standalone
Articles" → "Standalone articles")
- Rename the page slug/title from "Marketing Assets New" to "Marketing
Assets" in the meta tag of `marketing-assets.md`
- No changes needed in `handbook/marketing/fleetchampions.md` — all
headings already follow sentence case

Only casing and the slug name were changed. No content meaning was
altered.

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16
handbook/marketing/digital-campaigns.md
View file

@ -7,10 +7,10 @@ Our approach to digital paid media is rooted in sharing and teaching. We do not
The primary goals of our digital strategy are:
* **Generate awareness:** Increase overall awareness of FleetDM in the market.
* **Value Distribution:** Distributing high-utility assets (Handbooks, Calculators, Reports) that answer questions and solve immediate problems.
* **Demand Generation:** Identifying new contacts through strategic form completions.
* **Intent Capture:** Gathering intent signals from known contacts as they engage with our technical content.
* **Precision Targeting:** Focusing paid spend on our core ICP (target personas at organizations with \>1,000 employees) to drive high-quality "Growth Vectors".
* **Value distribution:** Distributing high-utility assets (Handbooks, Calculators, Reports) that answer questions and solve immediate problems.
* **Demand generation:** Identifying new contacts through strategic form completions.
* **Intent capture:** Gathering intent signals from known contacts as they engage with our technical content.
* **Precision targeting:** Focusing paid spend on our core ICP (target personas at organizations with \>1,000 employees) to drive high-quality "Growth Vectors".
---
@ -18,19 +18,19 @@ The primary goals of our digital strategy are:
To ensure accurate attribution and data visibility, we use UTMs when processing form completions to connect the dots.
#### **UTM Medium:**
#### **UTM medium:**
For digital agency collaboration, the following utm_medium values are needed:
* **utm_medium=ps**: Paid Search (e.g., Google Search Ads)
* **utm_medium=so**: Paid Social (e.g., LinkedIn Sponsored Content)
**UTM Campaign:**
**UTM campaign:**
We use the campaigns in salesforce to keep track of roi and impact of investments. Therefore, we need to tag ads with the appropriate utm_campagn.
---
### **Paid Search Campaigns**
### **Paid search campaigns**
The following campaigns are scheduled for launch in **January 2026**. Campaign names follow the Fleet naming convention: [YYYY-MM]-[Medium]-[Campaign-Name].
@ -44,7 +44,7 @@ The following campaigns are scheduled for launch in **January 2026**. Campaign n
---
### **Paid Social Campaigns**
### **Paid social campaigns**
The following campaigns are scheduled for launch in **March 2026**. Campaign names follow the Fleet naming convention: [YYYY-MM]-[Medium]-[Campaign-Name].

52
handbook/marketing/marketing-assets.md
View file

@ -7,11 +7,11 @@ Need a new collateral, need an updated collateral, found a mistake or a duplicat
If you find a piece of collateral that is duplicate to one listed below, please deprecate that collateral (start the title with `DEPRECATE:` and link the first line to this page for everyone to find the most updated copy).
## 🟢 Sales & Enablement
## 🟢 Sales & enablement
Decks, battle cards, one-pagers, comparisons, and tools used in the sales cycle — from first touch through close. Audience: AEs, SDRs, SEs, and customer success.
### Pitch & Presentation
### Pitch & presentation
| Asset | Format | Use case | Date updated |
| --- | --- | --- | --- |
@ -19,7 +19,7 @@ Decks, battle cards, one-pagers, comparisons, and tools used in the sales cycle
| [Additional slides for pitch deck](https://docs.google.com/presentation/d/1l6eh1ow4Izi9lv-IrrYV1UjNT4VKbfk5lJHDJUgnDVM/edit) | Slides | Customizable slides for tailored prospect presentations. | <nobr>Feb‑18‑2026</nobr> |
| [Fleet in 3 Minutes (VIDEO)](https://www.youtube.com/watch?v=q1Tm3IBcx24) | Video | A short 3-minute demo of how Fleet works. | <nobr>May‑13‑2026</nobr> |
### One-Pagers & Brochures
### One-pagers & brochures
| Asset | Audience | Use case | Date updated |
| --- | --- | --- | --- |
@ -28,7 +28,7 @@ Decks, battle cards, one-pagers, comparisons, and tools used in the sales cycle
| [Fleet for Security Product Brochure](https://docs.google.com/document/d/18ocTpuQlwd8RwZA-KsqzEmQkAEvKvV8LngeFbkJdFj4/edit) | Security | Marketing overview for security teams in early sales cycles. | <nobr>Oct‑20‑2021</nobr> |
| [Safe Enough to Switch](https://docs.google.com/document/d/1JsHEzUru2KKs6h7SKYEI6OjunwrRWmeUDTOtl57Shv4/edit) | All | Overview of Fleet's maturity for organizations switching tools. | <nobr>Sep‑15‑2025</nobr> |
### Sales Enablement
### Sales enablement
| Asset | Audience | Use case | Date updated |
| --- | --- | --- | --- |
@ -54,11 +54,11 @@ Decks, battle cards, one-pagers, comparisons, and tools used in the sales cycle
| [Gartner IT Symposium 2025 Presentation](https://drive.google.com/file/d/1HK1QXA2kOCeOoOG1E0-tk7-xwBhQ2QMa/view) | — | Outcomes and value achieved via GitOps. (by Allen Houchins) | <nobr>Oct‑21‑2024</nobr> |
## 🔵 Editorial & Thought Leadership
## 🔵 Editorial & thought leadership
Opinion, industry analysis, executive POV, named-series articles, and standalone blog posts published on fleetdm.com. Use for PR, social amplification, ABM campaigns, and brand awareness. Audience: content team, PMM, PR.
### Executive POV & Industry Analysis
### Executive POV & industry analysis
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -70,7 +70,7 @@ Opinion, industry analysis, executive POV, named-series articles, and standalone
| [How Fleet raised a $27M Series B without a pitch deck](https://fleetdm.com/articles/how-fleet-raised-a-27m-series-b-without-a-pitch-deck) | Fleet raised $27M by writing a growth memo instead of building a deck. | Irena Reedy | <nobr>2025‑07‑02</nobr> |
| [Fleet goes to GopherCon 2025](https://fleetdm.com/articles/fleet-goes-to-gophercon-2025) | Engineering Fleeties made it out to New York for GopherCon 2025 and brought back learnings to make Fleet even better. | Ian Littman | <nobr>2025‑09‑10</nobr> |
### Vertical Thought Leadership
### Vertical thought leadership
| Asset | Vertical | Description | Author | Date updated |
| --- | --- | --- | --- | --- |
@ -86,7 +86,7 @@ Opinion, industry analysis, executive POV, named-series articles, and standalone
### Named Series
### Named series
#### 📚 Supercharging Modern Endpoint Management (3-part series)
@ -145,7 +145,7 @@ How Fleet's own security team secures the company — a window into Fleet's inte
| <nobr>7 of 8</nobr> | [Tales from Fleet security: securing bank accounts from business email compromise](https://fleetdm.com/articles/tales-from-fleet-security-securing-bank-accounts-from-business-email-compromise) | Guillaume Ross | <nobr>2022‑07‑15</nobr> |
| <nobr>8 of 8</nobr> | [Tales from Fleet security: scams targeting Google Groups](https://fleetdm.com/articles/tales-from-fleet-security-google-groups-scams) | Guillaume Ross | <nobr>2022‑08‑05</nobr> |
### Standalone Articles
### Standalone articles
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -181,11 +181,11 @@ How Fleet's own security team secures the company — a window into Fleet's inte
| [Fleet & osquery: Unlocking the value of Axonius with open-source telemetry](https://fleetdm.com/articles/fleet-osquery-unlocking-the-value-of-axonius-with-open-source-telemetry) | How Fleet and osquery enrich Axonius with real-time, open-source device telemetry. | Brad Macdowall | <nobr>2023‑12‑28</nobr> |
## 🟡 Practitioner Resources
## 🟡 Practitioner resources
How-to guides, step-by-step walkthroughs, and reference material for IT admins and engineers using Fleet day-to-day. Audience: practitioners, developers, and technical evaluators.
### Deployment & Server Setup
### Deployment & server setup
> **Platform key:** ☁️ Cloud platform | 🐧 Linux self-hosted | 🐳 Container / orchestration | 🔧 Server ops
@ -204,7 +204,7 @@ How-to guides, step-by-step walkthroughs, and reference material for IT admins a
| 🐳 Container | [Deploy Fleet on Kubernetes](https://fleetdm.com/guides/deploy-fleet-on-kubernetes) | Learn how to deploy Fleet on Kubernetes. | Mike Arpaia | <nobr>2017‑11‑18</nobr> |
| 🐧 Linux | [Deploy Fleet on CentOS](https://fleetdm.com/guides/deploy-fleet-on-centos) | A guide to deploy Fleet on CentOS. | Mike Arpaia | <nobr>2017‑09‑22</nobr> |
### MDM Setup & Enrollment
### MDM setup & enrollment
#### Platform setup
@ -254,7 +254,7 @@ Terminology guides and migration references for teams switching from Jamf Pro.
| [Translating Jamf Pro terminology & capabilities](https://fleetdm.com/guides/translating-jamf-pro-terminology) | Translate Jamf Pro terminology and capabilities to Fleet. | Allen Houchins | <nobr>2025‑01‑13</nobr> |
| [Sysadmin diaries: device enrollment](https://fleetdm.com/guides/sysadmin-diaries-device-enrollment) | Explores the differences in device enrollment across platforms. | JD Strong | <nobr>2024‑05‑03</nobr> |
### GitOps & Configuration Management
### GitOps & configuration management
#### Getting started with GitOps
@ -292,7 +292,7 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [mTLS support in fleetd](https://fleetdm.com/guides/fleetd-mtls) | How to configure mutual TLS (mTLS) authentication in the Fleet agent (fleetd). | Lucas Rodriguez | <nobr>2024‑12‑06</nobr> |
| [Certificates in fleetd](https://fleetdm.com/guides/certificates-in-fleetd) | Learn about TLS certificates in fleetd and how they are used for secure communication. | Lucas Manuel Rodriguez | <nobr>2024‑07‑09</nobr> |
### Software & Patch Management
### Software & patch management
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -309,7 +309,7 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [Filtering software by vulnerability in Fleet](https://fleetdm.com/guides/filtering-software-by-vulnerability) | Filter software by vulnerability in Fleet to prioritize critical patches. | Tim Lee | <nobr>2024‑08‑13</nobr> |
| [Vulnerability processing](https://fleetdm.com/guides/vulnerability-processing) | Find out how Fleet detects vulnerabilities and what software it covers. | Noah Talerman | <nobr>2024‑07‑12</nobr> |
### Security, Compliance & Access Control
### Security, compliance & access control
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -330,7 +330,7 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [Locate device assets in the event of an emergency](https://fleetdm.com/guides/locate-assets-with-osquery) | How to use Fleet live queries to quickly locate and inventory devices during a security incident. | Zach Wasserman | <nobr>2021‑05‑11</nobr> |
| [Fleet software attestation](https://fleetdm.com/guides/fleet-software-attestation) | Learn how Fleet software attestation works and how to verify the integrity of Fleet-distributed software. | Scott Gress | <nobr>2025‑01‑14</nobr> |
### Identity & SSO Integrations
### Identity & SSO integrations
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -343,7 +343,7 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [Foreign vitals: map IdP users to hosts](https://fleetdm.com/guides/foreign-vitals-map-idp-users-to-hosts) | Learn how to map identity provider (IdP) users to their managed hosts using Fleet's foreign vitals feature. | Marko Lisica | <nobr>2025‑11‑05</nobr> |
| [Connect end users to Wi-Fi or VPN with a certificate](https://fleetdm.com/guides/connect-end-user-to-wifi-with-certificate) | Learn how to automatically connect a device to Wi-Fi by adding your certificate authority and issuing a certificate from it. | Victor Lyuboslavsky | <nobr>2024‑10‑30</nobr> |
### Third-Party Agent Deployment
### Third-party agent deployment
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -352,7 +352,7 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [Deploying Cloudflare WARP with Fleet](https://fleetdm.com/guides/deploying-cloudflare-warp-with-fleet) | Step-by-step guide to deploying and managing the Cloudflare WARP client on devices managed by Fleet. | Harrison Ravazzolo | <nobr>2024‑12‑20</nobr> |
| [Deploy custom Android apps (APK)](https://fleetdm.com/guides/deploy-custom-android-app-apk) | This guide will walk you through deploying custom Android apps to your organization's Android hosts using Google Play Console and Fleet. | Marko Lisica | <nobr>2026‑02‑04</nobr> |
### osquery, Queries & Policies
### osquery, queries & policies
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -371,7 +371,7 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [Generate process trees with osquery](https://fleetdm.com/guides/generate-process-trees-with-osquery) | How to use osquery in Fleet to generate parent-child process trees for forensic investigation. | Zach Wasserman | <nobr>2020‑03‑17</nobr> |
| [Fleet quick tips — identify systems where the ProcDump EULA has been accepted](https://fleetdm.com/guides/fleet-quick-tips-querying-procdump-eula-has-been-accepted) | Use Fleet to query which systems have accepted the ProcDump EULA, a potential indicator of investigation activity. | Mike Thomas | <nobr>2021‑05‑11</nobr> |
### Integrations & Automations
### Integrations & automations
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -386,7 +386,7 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [Building an effective dashboard with Fleet's REST API, Flask, and Plotly](https://fleetdm.com/guides/building-an-effective-dashboard-with-fleet-rest-api-flask-and-plotly) | Step-by-step guide on building a dynamic dashboard with Fleet's REST API, Flask, and Plotly. | Dave Herder | <nobr>2023‑05‑22</nobr> |
| [Fleet's AI-assisted policy descriptions and resolutions](https://fleetdm.com/guides/fleet-ai-assisted-policy-descriptions-and-resolutions) | Learn how Fleet uses AI to generate policy descriptions and remediation steps to speed up compliance workflows. | Rachel Perkins | <nobr>2024‑05‑20</nobr> |
### Additional Guides
### Additional guides
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -430,11 +430,11 @@ Command-line tools for managing Fleet configurations, running queries, and deplo
| [Which API endpoints to expose to the public internet?](https://fleetdm.com/guides/what-api-endpoints-to-expose-to-the-public-internet) | Guidance on which Fleet API endpoints are safe to expose publicly and which should stay internal. | Mike Thomas | <nobr>2023‑11‑13</nobr> |
## ⬛ Product News
## ⬛ Product news
Feature launches, OS support announcements, integration announcements, and roadmap previews. Use for PR, email nurture, and social. Audience: content team, PMM.
### Feature & Integration Announcements
### Feature & integration announcements
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -453,7 +453,7 @@ Feature launches, OS support announcements, integration announcements, and roadm
| [Introducing Orbit, your Fleet agent manager](https://fleetdm.com/announcements/introducing-orbit-your-fleet-agent-manager) | Orbit is Fleet's new agent manager that simplifies osquery deployment, updates, and configuration at scale. | Mo Zhu | <nobr>2022‑08‑18</nobr> |
| [Fleet Desktop says "Hello, world!"](https://fleetdm.com/announcements/fleet-desktop-says-hello-world) | Announcing Fleet Desktop, a menu bar app that gives end users visibility into the security state of their own device. | Mo Zhu | <nobr>2022‑08‑02</nobr> |
### Roadmap Previews
### Roadmap previews
| Asset | Description | Author | Date updated |
| --- | --- | --- | --- |
@ -464,7 +464,7 @@ Feature launches, OS support announcements, integration announcements, and roadm
| [Roadmap preview, January 2025](https://fleetdm.com/announcements/roadmap-preview-january-2025) | The product improvements Fleet is currently working on and the 3 biggest open opportunities in the product in the near future. | Noah Talerman | <nobr>2025‑01‑08</nobr> |
## 🔴 Community & Podcast
## 🔴 Community & podcast
ExpedITioners is Fleet's podcast, hosted by Zach Wasserman. Episodes feature guests from the IT, security, and open-source communities discussing device management, osquery, MDM, GitOps, and the future of endpoint infrastructure.
@ -487,11 +487,11 @@ ExpedITioners is Fleet's podcast, hosted by Zach Wasserman. Episodes feature gue
| [Mike Arpaia — The story behind the creation of osquery](https://expeditioners.podbean.com/e/ep-1-mike-arpaia-the-story-behind-the-creation-of-osquery/) | Mike Arpaia — Co-creator of osquery; Partner at Moonfire Ventures | The origin story of osquery, the philosophy behind its design, and its lasting impact on endpoint security and observability. | <nobr>2022‑06‑02</nobr> |
## Release Notes
## Release notes
See: https://fleetdm.com/releases
<meta name="maintainedBy" value="akuthiala">
<meta name="title" value="🫧 Marketing Assets New">
<meta name="title" value="🫧 Marketing Assets">