diff --git a/handbook/brand.md b/handbook/brand.md
index 1ae7c186a4..f123b57bab 100644
--- a/handbook/brand.md
+++ b/handbook/brand.md
@@ -16,27 +16,27 @@ The following describes how to go about publishing and editing content at Fleet.
 2. **Feedback**: Request changes and wait
 3. **Pairing**: Jump on Zoom to finalize with the original contributor.
 
-> Consider: **Absorb** may be risky depending on how sure the editor is about their edits. **Feedback** can get forgotten about. **Pairing** is underused, but can eat up more time, if not careful.
+> Consider: **Absorb** may be risky depending on how sure the editor is about their edits. **Feedback** can be forgotten. **Pairing** is underused but can eat up more time if not careful.
 
 ### Timeframe
 
-Details the minimum time needed for new or updated content to be live (published) and brand-approved (reviewed and revised, if necessary).
+Detail the minimum time needed for new or updated content to be live (published) and brand-approved (reviewed and revised, if necessary).
 
 ### Content types
 
-| Content | To publish | To revice (for editors) | Timeframe |
+| Content | To publish | To revise (for editors) | Timeframe |
 |:------ |:-----------------|:-------------------------------|-----------|
-| Articles | **Queued** – see _(TODO: Publishing articles on fleetdm.com)_. | **Absorb** (pair or feedback as needed) – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases). | 3 business days |
-| Ads | **Gated**. Request review from Digital Experience – see _(TODO: Creating an ad campaign)_. | **Feedback** or **pair** | 5 business days |
-| Docs | **Gated**. Request review from Noah Talerman – see _(TODO: Adding to the docs)_. | **Absorb** – see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). For non-grammar-related revisions: **Feedback** or **pair** with contributor, and request review from Noah Talerman. | 2 business days |
-| Docs (REST API) | **Gated**. Request review from Luke Heath – see _(TODO: Adding to the docs (REST API))_. | **Absorb** – see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). For non-grammar-related revisions: **Feedback** or **pair** with contributor, and request review from Luke Heath. | 2 business days |
-| Handbook | **Gated**. Request review from page DRI – see _(TODO: Adding to the handbook)_. | **Absorb** and request review from page DRI – see see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). | 2 business days |
-| Social media (Twitter, FB, LinkedIn.) | **Instant** – see [Posting on social media as Fleet](https://fleetdm.com/handbook/growth#posting-on-social-media-as-fleet). | **Pair** or **absorb** (pair if possible, otherwise silently fix ASAP by editing or deleting the post. Consider that some or many people may have already seen the post, and decide accordingly – see [How to edit social media posts](http://localhost:2024/handbook/brand#how-to-edit-social-media-posts).) | 1 business day |
-| Newsletter/email blast | **Gated**. Request review from Digital Experience – see _(TODO: Creating an email campaign)_. | **Feedback** or **pair** | 5 business days |
-| Press release | **Queued** – see _(TODO: Publishing a press release)_ | **Feedback** or **pair** – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases) | 3 business days |
-| Release post | **Queued** – see _(TODO: Publishing release posts)_ | **Feedback** or **pair** – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases) | 3 business days |
-| Website (text change) | **Gated** – see _(TODO: Adding content to fleetdm.com)_. | **Feedback** or **pair** | 3 business days |
-| YouTube | **Queued** – see _(TODO: Publishing on YouTube as Fleet.)_ | **Absorb** for revisions to the description. **Pair** or **absorb** for video content (pair if possible, otherwise silently fix ASAP by deleting the post. Consider that the video may also have been promoted on social media – see Social media (Twitter, FB, LinkedIn) above. | 3 business days |
+| Articles | **Queued** – see _(TODO: Publishing articles on fleetdm.com)_. | **Absorb** (pair or feedback as needed) – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases). | three business days |
+| Ads | **Gated**. Request review from Digital Experience – see _(TODO: Creating an ad campaign)_. | **Feedback** or **pair** | five business days |
+| Docs | **Gated**. Request review from Noah Talerman – see _(TODO: Adding to the docs)_. | **Absorb** – see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). For non-grammar-related revisions: **Feedback** or **pair** with contributor, and request review from Noah Talerman. | two business days |
+| Docs (REST API) | **Gated**. Request review from Luke Heath – see _(TODO: Adding to the docs (REST API))_. | **Absorb** – see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). For non-grammar-related revisions: **Feedback** or **pair** with contributor, and request review from Luke Heath. | two business days |
+| Handbook | **Gated**. Request review from page DRI – see _(TODO: Adding to the handbook)_. | **Absorb** and request review from page DRI – see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). | two business days |
+| Social media (Twitter, FB, LinkedIn.) | **Instant** – see [Posting on social media as Fleet](https://fleetdm.com/handbook/growth#posting-on-social-media-as-fleet). | **Pair** or **absorb** (pair if possible otherwise, silently fix ASAP by editing or deleting the post. Consider that some or many people may have already seen the post, and decide accordingly – see [How to edit social media posts](http://localhost:2024/handbook/brand#how-to-edit-social-media-posts).) | one business day |
+| Newsletter/email blast | **Gated**. Request review from Digital Experience – see _(TODO: Creating an email campaign)_. | **Feedback** or **pair** | five business days |
+| Press release | **Queued** – see _(TODO: Publishing a press release)_ | **Feedback** or **pair** – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases) | three business days |
+| Release post | **Queued** – see _(TODO: Publishing release posts)_ | **Feedback** or **pair** – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases) | three business days |
+| Website (text change) | **Gated** – see _(TODO: Adding content to fleetdm.com)_. | **Feedback** or **pair** | three business days |
+| YouTube | **Queued** – see _(TODO: Publishing on YouTube as Fleet.)_ | **Absorb** for revisions to the description. **Pair** or **absorb** for video content (pair if possible otherwise, silently fix ASAP by deleting the post. Consider that the video may also have been promoted on social media – see Social media (Twitter, FB, LinkedIn) above. | three business days |
 
 ## Communicating as Fleet