diff --git a/handbook/brand.md b/handbook/brand.md
index ea96bcc076..1ae7c186a4 100644
--- a/handbook/brand.md
+++ b/handbook/brand.md
@@ -1,5 +1,43 @@
 # Brand
 
+## Publishing Fleet content 
+
+The following describes how to go about publishing and editing content at Fleet.
+
+### Publication methods
+
+1. **Instant**: Content is published instantly. Content is approved by Digital Experience post-facto – see links in the table below to get the required training.
+2. **Gated**: Submit content to Digital Experience for review – see specific instructions in the table below.
+3. **Queued**: Communicate the publication date with the [DRI](https://fleetdm.com/handbook/people#directly-responsible-individuals) responsible for approving this content – refer to specific instructions linked in the table below. 
+
+### Revision methods (for editors)
+
+1. **Absorb**: Fix and publish yourself
+2. **Feedback**: Request changes and wait
+3. **Pairing**: Jump on Zoom to finalize with the original contributor.
+
+> Consider: **Absorb** may be risky depending on how sure the editor is about their edits. **Feedback** can get forgotten about. **Pairing** is underused, but can eat up more time, if not careful.
+
+### Timeframe
+
+Details the minimum time needed for new or updated content to be live (published) and brand-approved (reviewed and revised, if necessary).
+
+### Content types
+
+| Content | To publish | To revice (for editors) | Timeframe |
+|:------ |:-----------------|:-------------------------------|-----------|
+| Articles | **Queued** – see _(TODO: Publishing articles on fleetdm.com)_. | **Absorb** (pair or feedback as needed) – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases). | 3 business days |
+| Ads | **Gated**. Request review from Digital Experience – see _(TODO: Creating an ad campaign)_. | **Feedback** or **pair** | 5 business days |
+| Docs | **Gated**. Request review from Noah Talerman – see _(TODO: Adding to the docs)_. | **Absorb** – see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). For non-grammar-related revisions: **Feedback** or **pair** with contributor, and request review from Noah Talerman. | 2 business days |
+| Docs (REST API) | **Gated**. Request review from Luke Heath – see _(TODO: Adding to the docs (REST API))_. | **Absorb** – see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). For non-grammar-related revisions: **Feedback** or **pair** with contributor, and request review from Luke Heath. | 2 business days |
+| Handbook | **Gated**. Request review from page DRI – see _(TODO: Adding to the handbook)_. | **Absorb** and request review from page DRI – see see [How to edit recently merged Pull Requests for the handbook and docs](http://localhost:2024/handbook/brand#how-to-edit-recently-merged-pull-requests-for-the-handbook-and-docs). | 2 business days |
+| Social media (Twitter, FB, LinkedIn.) | **Instant** – see [Posting on social media as Fleet](https://fleetdm.com/handbook/growth#posting-on-social-media-as-fleet). | **Pair** or **absorb** (pair if possible, otherwise silently fix ASAP by editing or deleting the post. Consider that some or many people may have already seen the post, and decide accordingly – see [How to edit social media posts](http://localhost:2024/handbook/brand#how-to-edit-social-media-posts).) | 1 business day |
+| Newsletter/email blast | **Gated**. Request review from Digital Experience – see _(TODO: Creating an email campaign)_. | **Feedback** or **pair** | 5 business days |
+| Press release | **Queued** – see _(TODO: Publishing a press release)_ | **Feedback** or **pair** – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases) | 3 business days |
+| Release post | **Queued** – see _(TODO: Publishing release posts)_ | **Feedback** or **pair** – see [How to edit articles, release posts, and press releases](http://localhost:2024/handbook/brand#how-to-edit-articles-release-posts-and-press-releases) | 3 business days |
+| Website (text change) | **Gated** – see _(TODO: Adding content to fleetdm.com)_. | **Feedback** or **pair** | 3 business days |
+| YouTube | **Queued** – see _(TODO: Publishing on YouTube as Fleet.)_ | **Absorb** for revisions to the description. **Pair** or **absorb** for video content (pair if possible, otherwise silently fix ASAP by deleting the post. Consider that the video may also have been promoted on social media – see Social media (Twitter, FB, LinkedIn) above. | 3 business days |
+
 ## Communicating as Fleet
 
 - **Sound positive** and assume positive intent. A positive tone helps to empower our users and encourages them to succeed with Fleet.