Elgato_dark/fleet
1
0
Fork 0
mirror of https://github.com/fleetdm/fleet synced 2026-05-24 09:28:54 +00:00
Code Issues Projects Releases Packages Wiki Activity Actions 52

Added positioning document as handbook entry (#5357)

Browse source
This commit is contained in:
Tim Kern 2022-04-25 14:06:28 -05:00 committed by GitHub
parent 54ab298363
commit 0b120a612d
No known key found for this signature in database
GPG key ID: 4AEE18F83AFDEB23
1 changed files with 4 additions and 0 deletions
Show stats Download patch file Download diff file Expand all files Collapse all files

4
handbook/growth.md
View file

@ -3,6 +3,10 @@
As an open-core company, Fleet endeavors to build a community of engaged users, customers, and
contributors. The purpose of the growth team is to own and improve the growth funnel to drive awareness, adoption, and referrals of Fleet while honoring the ideals and voice of the open source community, and our company values.
## Positioning
Effective market positioning is crucial to the growth of any software product. Fleet needs to maintain a unique, valuable position in the minds of our users. We keep assertions on our positioning in this [Google Doc](https://docs.google.com/document/d/1sttTxm6B-acvZuQuGt7kkKn-_IVXM0sLwStnjnpIU9Y/edit?usp=sharing) (private). It will be updated quarterly based on the feedback of users, customers, team members, and other stakeholders. Feedback can be provided as a comment in the document or by posting in the `#g-growth` Slack channel.
## Posting on social media as Fleet
Posting to social media should follow a [personable tone](https://fleetdm.com/handbook/brand#communicating-as-fleet) and strive to deliver useful information across our social accounts.