diff --git a/website/assets/styles/pages/homepage.less b/website/assets/styles/pages/homepage.less
index bffa783ff5..72c04a9868 100644
--- a/website/assets/styles/pages/homepage.less
+++ b/website/assets/styles/pages/homepage.less
@@ -60,7 +60,11 @@
     min-width: 540px;
     text-align: center;
     h1 {
+      max-width: 640px;
       margin-bottom: 16px;
+      &.vm {
+        max-width: unset;
+      }
     }
     p {
       margin-bottom: 32px;
diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index e068fde91b..d07b372d36 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -6,8 +6,8 @@
         <div class="d-flex flex-row justify-content-center align-items-start">
           <%/* Hero text */%>
           <div purpose="hero-text"  class="d-flex flex-column justify-content-center">
-            <h1><%- partial('../partials/primary-tagline.partial.ejs') %></h1>
-            <p>Replace the sprawl with <%= primaryBuyingSituation === 'vm'? 'secure, open-source reporting that works the way you want' : primaryBuyingSituation === 'eo-security'? 'universal, open-source endpoint visibility' : 'secure, open-source device management that works the way you want' %>.</p>
+            <h1 class="mx-auto <%= primaryBuyingSituation%>"><%- partial('../partials/primary-tagline.partial.ejs') %></h1>
+            <p>Replace the sprawl with <%= primaryBuyingSituation === 'vm'? 'secure, open-source reporting that works the way you want' : primaryBuyingSituation === 'eo-security'? 'universal, open-source endpoint visibility' : 'a modern device management platform that works the way you want' %>.</p>
             <div purpose="button-row" class="d-flex flex-sm-row flex-column justify-content-center align-items-center">
               <a purpose="cta-button" href="<%= primaryBuyingSituation === 'mdm' ? '/device-management' : primaryBuyingSituation === 'vm' ? '/vulnerability-management' : primaryBuyingSituation === 'eo-security' ? '/endpoint-ops' : primaryBuyingSituation === 'eo-it' ? '/endpoint-ops' : '/device-management' %>">Learn how</a>
               <animated-arrow-button href="/contact">Talk to us</animated-arrow-button>
diff --git a/website/views/partials/primary-tagline.partial.ejs b/website/views/partials/primary-tagline.partial.ejs
index 52bd6fc370..869c05f94f 100644
--- a/website/views/partials/primary-tagline.partial.ejs
+++ b/website/views/partials/primary-tagline.partial.ejs
@@ -1 +1,7 @@
-<%= typeof primaryBuyingSituation !== 'undefined' ? (primaryBuyingSituation === 'vm' ? 'Focus on vulnerabilities, not vendors' : primaryBuyingSituation === 'eo-security' ? 'Light in every corner' : primaryBuyingSituation === 'eo-it' ? 'Untangle your endpoints' : 'Your easiest MDM migration') : 'Your easiest MDM migration' %>
+<%=
+  typeof primaryBuyingSituation === 'undefined' ? 'Open-source device management for everyone' // Default (no buying situation)
+  : primaryBuyingSituation === 'vm' ? 'Focus on vulnerabilities, not vendors' // vm
+  : primaryBuyingSituation === 'eo-security' ? 'Light in every corner'// eo-security
+  : primaryBuyingSituation === 'eo-it' ? 'Untangle your endpoints' : // eo-it
+  'Open-source device management for everyone'// mdm
+%>