diff --git a/website/assets/images/install-fleet-800x188@2x.png b/website/assets/images/install-fleet-800x188@2x.png
new file mode 100644
index 0000000000..353e5db79f
Binary files /dev/null and b/website/assets/images/install-fleet-800x188@2x.png differ
diff --git a/website/assets/images/intro-pic-800x364@2x.png b/website/assets/images/intro-pic-800x364@2x.png
new file mode 100644
index 0000000000..fd4d6be06a
Binary files /dev/null and b/website/assets/images/intro-pic-800x364@2x.png differ
diff --git a/website/assets/images/run-query-800x537@2x.png b/website/assets/images/run-query-800x537@2x.png
new file mode 100644
index 0000000000..d15d8b88dc
Binary files /dev/null and b/website/assets/images/run-query-800x537@2x.png differ
diff --git a/website/assets/styles/pages/get-started.less b/website/assets/styles/pages/get-started.less
index 5f8c227b71..88b36178a9 100644
--- a/website/assets/styles/pages/get-started.less
+++ b/website/assets/styles/pages/get-started.less
@@ -1,3 +1,20 @@
 #get-started {
-
+  .btn {
+    font-family: @header-font;
+    font-weight: 700;
+    padding-top: 18px;
+    padding-bottom: 19px;
+    font-size: 20px;
+    line-height: 23px;
+    border-radius: 10px;
+    &.btn-white {
+      color: #201e43;
+      background-color: #fff;
+      border-color: #fff;
+      &:hover {
+        background-color: darken(#fff, 10%);
+        border-color: darken(#fff, 10%);
+      }
+    }
+  }
 }
diff --git a/website/views/pages/get-started.ejs b/website/views/pages/get-started.ejs
new file mode 100644
index 0000000000..5749ffb4b8
--- /dev/null
+++ b/website/views/pages/get-started.ejs
@@ -0,0 +1,104 @@
+<div id="get-started">
+  <div class="footer-fade pb-5">
+    <div
+      style="max-width: 1260px"
+      class="container-fluid pt-5 px-4 px-sm-5 mx-auto"
+    >
+      <div id="install-section" style="max-width: 800px" class="py-5 mx-auto">
+        <h1 style="color: #000">Get Started with Fleet</h1>
+        <p style="color: #000" class="mb-5">
+          No need to put the kettle on, you'll be up and running before you can
+          say "osquery."
+        </p>
+        <img
+          alt="Fleet introduction to hosts"
+          src="/images/intro-pic-800x364@2x.png"
+          style="max-width: 900px; height: auto"
+          class="w-100 my-4 mx-auto"
+        />
+
+        <h1 style="color: #000">Try Fleet</h1>
+        <p style="color: #000" class="my-5">
+          With
+          <a href="https://nodejs.org/en/download/" target="_blank">Node.js</a>
+          and
+          <a href="https://docs.docker.com/get-docker/" target="_blank"
+            >Docker</a
+          >
+          installed:
+        </p>
+        <img
+          alt="Install and run fleet in command-line"
+          src="/images/install-fleet-800x188@2x.png"
+          style="max-width: 900px; height: auto"
+          class="w-100 my-4 mx-auto"
+        />
+        <p>
+          The Fleet UI is now available at
+          <a href="http://localhost:1337" target="_blank"
+            >http://localhost:1337</a
+          >.
+        </p>
+      </div>
+      <hr class="solid" style="max-width: 800px" />
+      <div id="query-section" style="max-width: 800px" class="pt-5 mx-auto">
+        <h1 style="color: #000">Ready to run your first query?</h1>
+        <p style="color: #000" class="mb-5">
+          Target some of the sample hosts included, and give it a try.
+          <br />Unsure of what questions to ask?
+          <a
+            href="https://github.com/fleetdm/fleet/tree/master/handbook/queries"
+            target="_blank"
+            >Here’s a few queries to get you started.</a
+          >
+        </p>
+        <img
+          alt="Install and run fleet in command-line"
+          src="/images/run-query-800x537@2x.png"
+          style="max-width: 900px; height: auto"
+          class="w-100 my-4 mx-auto"
+        />
+      </div>
+      <div
+        id="learn-more-section"
+        style="max-width: 800px"
+        class="pt-5 mx-auto"
+      >
+        <h1 style="color: #000">Learn more about how to use Fleet</h1>
+        <ul style="color: #000" class="mb-5">
+          <li>See how companies like Palantir use osquery in production.</li>
+          <li>
+            Need even more functionality? Install osquery extensions like these
+            from Trail of Bits.
+          </li>
+        </ul>
+
+        <div
+          class="tpbutton btn-toolbar justify-content-center"
+          style="text-align: left"
+        >
+          <a
+            target="_blank"
+            href="https://calendly.com/fleetdm/chat?month=2021-04"
+            style="max-width: 150px"
+            class="btn btn-block btn-md btn-primary mt-3 mb-4 mx-2"
+          >
+            Go to docs
+    </a>
+          <a
+            target="_blank"
+            href="https://github.com/fleetdm/fleet/tree/master/docs"
+            style="max-width: 250px"
+            class="btn btn-block btn-lg btn-white mt-3 mb-4 mx-2"
+            >Schedule a demo <img
+            alt="a right arrow"
+            src="/images/arrow-right-16x16@2x.png"
+            style="width: 16px; height: 16px; margin: 5px;"
+            class="d-inline"
+          />
+          </a>
+        </div>
+      </div>
+    </div>
+  </div>
+</div>