diff --git a/website/views/layouts/layout-landing.ejs b/website/views/layouts/layout-landing.ejs
index 931ef6e806..2c4e2c8bd2 100644
--- a/website/views/layouts/layout-landing.ejs
+++ b/website/views/layouts/layout-landing.ejs
@@ -108,7 +108,7 @@
           </a>
           <div class="d-sm-flex d-none flex-row align-items-center">
             <a style="padding: 4px 16px; line-height: 24px; color: #000; font-weight: 700; text-decoration: none;" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+topnav">Schedule a demo</a>
-            <a style="padding: 4px 16px; line-height: 24px; color: #FFFFFF" class="btn btn-sm btn-primary d-flex" href="/get-started?tryitnow" >Try it out</a>
+            <a style="padding: 4px 16px; line-height: 24px; color: #FFFFFF" class="btn btn-sm btn-primary d-flex" href="/try-fleet/register?tryitnow" >Try it out</a>
           </div>
         </div>
       </div>
diff --git a/website/views/layouts/layout.ejs b/website/views/layouts/layout.ejs
index 17a2027865..523597d434 100644
--- a/website/views/layouts/layout.ejs
+++ b/website/views/layouts/layout.ejs
@@ -194,7 +194,7 @@
                 <hr>
                 <a href="/logout" class="d-flex mt-2 text-decoration-none" style="text-decoration: none; line-height: 23px;">Log out</a>
               <% }%>
-                <a style="padding: 4px 16px; line-height: 24px; width: 100px" class="btn btn-sm btn-primary align-items-center d-flex mt-4" href="/get-started?tryitnow" >Try it out</a>
+                <a style="padding: 4px 16px; line-height: 24px; width: 100px" class="btn btn-sm btn-primary align-items-center d-flex mt-4" href="/try-fleet/register?tryitnow" >Try it out</a>
             </div>
           </div>
           <%/* Desktop Navigation bar */%>
@@ -244,7 +244,7 @@
               <iframe src="//ghbtns.com/github-btn.html?user=fleetdm&amp;repo=fleet&amp;type=watch&amp;count=true"
               allowtransparency="true" frameborder="0" scrolling="0" width="100" height="20"></iframe>
             </span>
-            <a style="padding: 4px 16px; line-height: 24px; color: #FFFFFF" class="btn btn-sm btn-primary align-items-center d-flex" href="/get-started" >Try it out</a>
+            <a style="padding: 4px 16px; line-height: 24px; color: #FFFFFF" class="btn btn-sm btn-primary align-items-center d-flex" href="/try-fleet/register?tryitnow" >Try it out</a>
             <% if(_.has(me, 'id')) {%>
             <a href="/logout" class="justify-content-end pl-4 py-2 text-decoration-none" style="text-decoration: none; line-height: 23px;">Log out</a>
             <% }%>
diff --git a/website/views/pages/articles/basic-article.ejs b/website/views/pages/articles/basic-article.ejs
index 5a0643b60b..5535e30101 100644
--- a/website/views/pages/articles/basic-article.ejs
+++ b/website/views/pages/articles/basic-article.ejs
@@ -18,7 +18,7 @@
       <h3 style="font-size: 24px; line-height: 32px;">Explore Fleet</h3>
       <p class="my-4">Find out how Fleet can benefit your organization by exploring our docs and community. <br>Want to get up and running quicker? Then try out Fleet locally on your device - you’ll be up and running in minutes.</p>
       <div class="d-md-flex">
-        <a href="/get-started?tryitnow" class="d-flex flex-fill btn btn-primary btn-md justify-content-center align-items-center mt-3 mt-md-0 mr-md-3" purpose="next-steps-button">
+        <a href="/try-fleet/register?tryitnow" class="d-flex flex-fill btn btn-primary btn-md justify-content-center align-items-center mt-3 mt-md-0 mr-md-3" purpose="next-steps-button">
           Try it out
         </a>
         <a href="/slack" target="_blank" class="d-flex flex-fill btn btn-md btn-outline-secondary justify-content-center align-items-center mt-3 mt-md-0  mr-md-3" purpose="next-steps-button">
diff --git a/website/views/pages/homepage.ejs b/website/views/pages/homepage.ejs
index c1cb5d216d..f52e437975 100644
--- a/website/views/pages/homepage.ejs
+++ b/website/views/pages/homepage.ejs
@@ -12,7 +12,7 @@
               The most accurate, actionable data from your servers and workstations, without the performance hit.
             </h6>
             <div style="max-width: 500px;" class="mt-5 mx-auto mb-0 d-sm-flex justify-content-center">
-              <a purpose="top-try-it-out-btn" class="d-sm-flex align-items-center justify-content-center btn btn-block btn-primary mx-auto mx-sm-0" href="/get-started?tryitnow">Try it out</a>
+              <a purpose="top-try-it-out-btn" class="d-sm-flex align-items-center justify-content-center btn btn-block btn-primary mx-auto mx-sm-0" href="/try-fleet/register?tryitnow">Try it out</a>
               <a style="max-width: 220px;" class="btn btn-lg btn-white pl-4 mx-auto mx-sm-0" purpose="animated-arrow-button-white" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=homepage+demo+top">Schedule a demo
               </a>
             </div>
@@ -135,7 +135,7 @@
         </div>
       </div>
       <div class="btn-toolbar justify-content-center px-5 px-sm-0 pt-3 pb-5">
-        <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/get-started?tryitnow">
+        <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/try-fleet/register?tryitnow">
           Try it out
         </a>
         <a style="max-width: 220px" class="btn btn-block btn-lg btn-white pl-0 m-0" purpose="animated-arrow-button-red" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=homepage+demo+mid">
@@ -241,7 +241,7 @@
           Teams use osquery with Fleet every day to stay secure and compliant.
         </p>
         <div class="btn-toolbar justify-content-center px-5 px-sm-0 pt-3 pb-5 mb-md-5">
-          <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/get-started?tryitnow">
+          <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/try-fleet/register?tryitnow">
             Try it out
           </a>
           <a style="max-width: 220px" class="btn btn-block btn-lg btn-white pl-0 m-0" purpose="animated-arrow-button-red" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=homepage+demo+bottom">
diff --git a/website/views/pages/landing.ejs b/website/views/pages/landing.ejs
index 3479109dc5..7e23479255 100644
--- a/website/views/pages/landing.ejs
+++ b/website/views/pages/landing.ejs
@@ -7,7 +7,7 @@
           <h4>One agent, any platform, up-to-the-minute data</h4>
           <p>Fleet allows you to harness the power of osquery to stream accurate, real-time data from all of your devices. It’s easy to deploy at scale, granular and open source.</p>
           <div class="flex-row row justify-content-around mx-md-0 mx-4 pt-2">
-            <a href="/get-started?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
+            <a href="/try-fleet/register?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
             <a purpose="demo-btn-white" style="color:#F9FAFC;" class="btn col-md-6 col-12" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+banner" target="_blank">
               Schedule a demo
             </a>
@@ -172,7 +172,7 @@
         </div>
       </div>
       <div style="padding-top: 80px;" class="btn-toolbar justify-content-center px-sm-0 pb-5 mb-md-5">
-        <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/get-started?tryitnow">Try it out</a>
+        <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/try-fleet/register?tryitnow">Try it out</a>
         <a style="max-width: 220px" purpose="demo-btn" class="btn btn-white pl-0 m-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+middle">
           Schedule a demo
         </a>
@@ -264,7 +264,7 @@
         <h3 class="px-4 mb-3">From small businesses to large enterprises.</h3>
         <p class="px-4">Teams use osquery with Fleet every day to stay secure and compliant.</p>
         <div class="btn-toolbar justify-content-center px-5 px-sm-0 pt-3 pb-5 mb-md-5">
-          <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/get-started?tryitnow">Try it out</a>
+          <a style="max-width: 220px" class="btn btn-block btn-md btn-primary mx-4" href="/try-fleet/register?tryitnow">Try it out</a>
           <a style="max-width: 220px" purpose="demo-btn" class="btn btn-block btn-lg btn-white pl-0 m-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=landing+demo+bottom">Schedule a demo</a>
         </div>
       </div>
diff --git a/website/views/pages/platform.ejs b/website/views/pages/platform.ejs
index 2766682ed8..2de8043cc7 100644
--- a/website/views/pages/platform.ejs
+++ b/website/views/pages/platform.ejs
@@ -8,7 +8,7 @@
           <h4>One agent, any platform, up-to-the-minute data</h4>
           <p>Fleet lets you harness the power of osquery to stream accurate, real-time data from all your endpoints. No matter how many you have.</p>
           <div class="flex-row row justify-content-around mx-md-0 mx-4 pt-2">
-            <a href="/get-started?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
+            <a href="/try-fleet/register?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
             <a style="color:#F9FAFC;" href="https://calendly.com/fleetdm/demo?utm_source=platform+demo" target="_blank" class="btn col-md-6 col-12">Schedule a demo <img class="d-inline" alt="A small white arrow pointing to the right" src="/images/platform/icon-right-arrow-white-16x16@2x.png"></a>
           </div>
         </div>
@@ -217,7 +217,7 @@
         <img class="mx-auto" style="width: 40px; height: 40px; margin-bottom: 16px;" alt="Fleet logo" src="/images/platform/logo-fleet-brandmark-40x40@2x.png">
         <h3>Try Fleet</h3>
         <p>Install Fleet and osquery locally on your device in less than 5 minutes.</p>
-        <a href="/get-started" class="mt-auto">Try it out<img alt="A vibrant blue arrow pointing right" src="/images/platform/icon-right-arrow-vibrant-blue-16x16@2x.png"></a>
+        <a href="/try-fleet/register" class="mt-auto">Try it out<img alt="A vibrant blue arrow pointing right" src="/images/platform/icon-right-arrow-vibrant-blue-16x16@2x.png"></a>
       </div>
       <div class="card card-body text-center">
         <img class="mx-auto" style="width: 40px; height: 40px; margin-bottom: 16px;" alt="A vibrant blue magnifying glass" src="/images/platform/icon-queries-40x40@2x.png">
diff --git a/website/views/pages/reports/state-of-device-management.ejs b/website/views/pages/reports/state-of-device-management.ejs
index ee15093738..df9f15a9f1 100644
--- a/website/views/pages/reports/state-of-device-management.ejs
+++ b/website/views/pages/reports/state-of-device-management.ejs
@@ -331,7 +331,7 @@
           <p>Get up and running with a test environment of Fleet within minutes</p>
         </div>
         <div purpose="cta-btns" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
-          <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/get-started?tryitnow&utm_content=try">Get started</a>
+          <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/try-fleet/register?tryitnow&utm_content=try">Get started</a>
           <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=try">Schedule a demo
           </a>
         </div>
@@ -543,7 +543,7 @@
               <p>Fortune 1,000 companies use Fleet to keep their<br class="d-none d-sm-block"> MacOS, Windows, and Linux devices secure and compliant.</p>
             </div>
             <div purpose="cta-btns" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
-              <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/get-started?tryitnow&utm_content=secure">Try Fleet</a>
+              <a purpose="get-started-btn" class="d-sm-flex align-items-center justify-content-center btn btn-primary mx-auto mr-sm-4 ml-sm-0" href="/try-fleet/register?tryitnow&utm_content=secure">Try Fleet</a>
               <a purpose="animated-arrow-btn-red" style="max-width: 220px;" class="btn btn-lg mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo/?utm_source=report&utm_medium=web&utm_campaign=sodm&utm_content=secure">Schedule a demo
               </a>
             </div>
diff --git a/website/views/pages/sales-one-pager.ejs b/website/views/pages/sales-one-pager.ejs
index 37c3d3b420..4e30a7fa08 100644
--- a/website/views/pages/sales-one-pager.ejs
+++ b/website/views/pages/sales-one-pager.ejs
@@ -7,7 +7,7 @@
           <h1>IT & security bliss starts with effective device management</h1>
           <h4>Any operating system, deployed anywhere.</h4>
           <div purpose="cta-buttons" style="max-width: 500px;" class="flex-row row mx-md-0 mx-4 pt-2">
-            <a href="/get-started?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
+            <a href="/try-fleet/register?tryitnow" class="btn btn-primary col-md-6 col-12">Try it out</a>
             <a purpose="demo-btn" style="color: #F9FAFC; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+top" target="_blank" class="btn col-md-6 col-12 mx-auto">Schedule a demo</a>
           </div>
         </div>
@@ -115,7 +115,7 @@
     </div>
     <div class="container pt-0" purpose="content">
       <div style="padding-bottom: 80px; max-width: 500px;" class="flex-md-row flex-column row justify-content-center align-items-center mx-auto">
-        <a href="/get-started?tryitnow" class="btn btn-primary btn-block col-md-6 col-12">Try it out</a>
+        <a href="/try-fleet/register?tryitnow" class="btn btn-primary btn-block col-md-6 col-12">Try it out</a>
         <a purpose="demo-btn" style="color:#000; max-width: 220px;" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+mid" target="_blank" class="btn col-md-6 col-12">Schedule a demo</a>
       </div>
     </div>
@@ -179,7 +179,7 @@
         <p>Get up and running with a test environment of Fleet within minutes</p>
       </div>
       <div purpose="cta-buttons" class="mx-auto d-flex flex-sm-row flex-column justify-content-center">
-        <a style="max-width: 220px;" class="text-white mr-sm-4 ml-sm-0 d-sm-flex align-items-center justify-content-center btn btn-block btn-primary mx-auto" href="/get-started?tryitnow">Get started</a>
+        <a style="max-width: 220px;" class="text-white mr-sm-4 ml-sm-0 d-sm-flex align-items-center justify-content-center btn btn-block btn-primary mx-auto" href="/try-fleet/register?tryitnow">Get started</a>
         <a purpose="demo-btn" style="max-width: 220px;" class="btn btn-lg text-white btn-white mr-2 pl-0 mx-auto mx-sm-0 mt-2 mt-sm-0" target="_blank" href="https://calendly.com/fleetdm/demo?utm_source=overview+demo+bottom">Schedule a demo</a>
       </div>
     </div>