diff --git a/USERS.md b/USERS.md
index 6b5d028c8f..3647f82be6 100644
--- a/USERS.md
+++ b/USERS.md
@@ -11,6 +11,7 @@ Currently, the following organizations are **officially** using Argo CD:
 1. [Adventure](https://jp.adventurekk.com/)
 1. [Akuity](https://akuity.io/)
 1. [Alibaba Group](https://www.alibabagroup.com/)
+1. [Allianz Direct](https://www.allianzdirect.de/)
 1. [Ambassador Labs](https://www.getambassador.io/)
 1. [Ant Group](https://www.antgroup.com/)
 1. [ANSTO - Australian Synchrotron](https://www.synchrotron.org.au/)