diff --git a/.env.example b/.env.example
index 60fd4e3152..6958133a0a 100644
--- a/.env.example
+++ b/.env.example
@@ -6,7 +6,7 @@ TOOLJET_HOST=http://localhost:8082
 LOCKBOX_MASTER_KEY=0000000000000000000000000000000000000000000000000000000000000000
 SECRET_KEY_BASE=replace_with_secret_key_base
 
-## Configure a hostname for the server 
+## Configure a hostname for the server
 SERVER_HOST=<hostname>
 
 # DATABASE CONFIG
@@ -16,9 +16,14 @@ PG_USER=<db username>
 PG_HOST=<db host>
 PG_PASS=<db password>
 
-# Checks every 24 hours to see if a new version of ToolJet is available (Enabled by default. Set 0 to disable)
+# Checks every 24 hours to see if a new version of ToolJet is available
+# (Enabled by default. Set 0 to disable)
 CHECK_FOR_UPDATES=0
 
+# Checks every 24 hours to update app telemetry data to ToolJet hub.
+# (Telemetry is enabled by default. Set value to true to disable.)
+# DISABLE_APP_TELEMETRY=false
+
 GOOGLE_CLIENT_ID=
 GOOGLE_CLIENT_SECRET=
 
@@ -45,4 +50,4 @@ SSO_DISABLE_SIGNUP=
 SSO_RESTRICTED_DOMAIN=
 SSO_GOOGLE_OAUTH2_CLIENT_ID=
 SSO_GIT_OAUTH2_CLIENT_ID=
-SSO_GIT_OAUTH2_CLIENT_SECRET=
\ No newline at end of file
+SSO_GIT_OAUTH2_CLIENT_SECRET=
diff --git a/docs/docs/deployment/env-vars.md b/docs/docs/deployment/env-vars.md
index 2ec9da9ad8..c9380d3fd6 100644
--- a/docs/docs/deployment/env-vars.md
+++ b/docs/docs/deployment/env-vars.md
@@ -46,7 +46,7 @@ Self-hosted version of ToolJet pings our server to fetch the latest product upda
 
 #### Comment feature enable ( optional )
 
-Use this environment variable to enable/disable the feature that allows you to add comments on the canvas. 
+Use this environment variable to enable/disable the feature that allows you to add comments on the canvas.
 
 | variable | value            |
 | -------- | ---------------------- |
@@ -135,7 +135,7 @@ Specify application monitoring vendor. Currently supported values - `sentry`.
 
 #### SENTRY DEBUG ( optional )
 
-Prints logs for sentry. 
+Prints logs for sentry.
 
 | variable   | description                               |
 | ---------- | ----------------------------------------- |
@@ -167,6 +167,11 @@ Tooljet needs to be configured for custom CA certificate to be able to trust and
 | ------------------  | ----------------------------------------------------------------- |
 | NODE_EXTRA_CA_CERTS | absolute path to certifcate PEM file ( eg: /ToolJet/ca/cert.pem ) |
 
+
+#### Disable telemetry ( optional )
+
+Pings our server to update the total user count every 24 hours. You can disable this by setting the value of `DISABLE_TOOLJET_TELEMETRY` environment variable to `true`. This feature is enabled by default.
+
 ## ToolJet client
 
 #### Server URL ( optionally required )
diff --git a/server/src/controllers/metadata.controller.ts b/server/src/controllers/metadata.controller.ts
index 8ba78bb267..cd29aba807 100644
--- a/server/src/controllers/metadata.controller.ts
+++ b/server/src/controllers/metadata.controller.ts
@@ -13,7 +13,9 @@ export class MetadataController {
     const installedVersion = globalThis.TOOLJET_VERSION;
 
     const metadata = await this.metadataService.getMetaData();
-    await this.metadataService.finishInstallation(metadata, installedVersion, name, email, org);
+    if (process.env.NODE_ENV == 'production') {
+      await this.metadataService.finishInstallation(metadata, installedVersion, name, email, org);
+    }
 
     await this.metadataService.updateMetaData({
       onboarded: true,
@@ -56,10 +58,16 @@ export class MetadataController {
     const updateLastCheckedAt = new Date(data['last_checked'] || null);
     const diffTime = (now.getTime() - updateLastCheckedAt.getTime()) / 1000;
 
-    if (diffTime > 86400) {
-      const result = await this.metadataService.checkForUpdates(installedVersion, ignoredVersion);
-      latestVersion = result.latestVersion;
-      versionIgnored = false;
+    if (diffTime > 86400 && process.env.NODE_ENV == 'production') {
+      if (process.env.CHECK_FOR_UPDATES) {
+        const result = await this.metadataService.checkForUpdates(installedVersion, ignoredVersion);
+        latestVersion = result.latestVersion;
+        versionIgnored = false;
+      }
+
+      if (!process.env.DISABLED_TOOLJET_TELEMETRY) {
+        await this.metadataService.sendTelemetryData(metadata);
+      }
     }
 
     return {
diff --git a/server/src/services/metadata.service.ts b/server/src/services/metadata.service.ts
index 60eadc6308..bdd69ea9b5 100644
--- a/server/src/services/metadata.service.ts
+++ b/server/src/services/metadata.service.ts
@@ -1,9 +1,11 @@
 import { Injectable } from '@nestjs/common';
 import { InjectRepository } from '@nestjs/typeorm';
-import { Repository } from 'typeorm';
+import { getManager, Repository } from 'typeorm';
 import { Metadata } from 'src/entities/metadata.entity';
 import { gt } from 'semver';
-const got = require('got');
+import got from 'got';
+import { User } from 'src/entities/user.entity';
+
 @Injectable()
 export class MetadataService {
   constructor(
@@ -30,7 +32,9 @@ export class MetadataService {
   async updateMetaData(newOptions: any) {
     const metadata = await this.metadataRepository.findOne({});
 
-    return await this.metadataRepository.update(metadata.id, { data: { ...metadata.data, ...newOptions } });
+    return await this.metadataRepository.update(metadata.id, {
+      data: { ...metadata.data, ...newOptions },
+    });
   }
 
   async finishInstallation(metadata: any, installedVersion: string, name: string, email: string, org: string) {
@@ -46,6 +50,18 @@ export class MetadataService {
     });
   }
 
+  async sendTelemetryData(metadata: Metadata) {
+    const totalUserCount = await getManager().count(User);
+
+    return await got('https://hub.tooljet.io/telemetry', {
+      method: 'post',
+      json: {
+        id: metadata.id,
+        total_users: totalUserCount,
+      },
+    });
+  }
+
   async checkForUpdates(installedVersion: string, ignoredVersion: string) {
     const response = await got('https://hub.tooljet.io/updates', {
       method: 'post',